Almost all SEO data can be tracked with seo metrics software. This is both a blessing and a curse for marketers, as when properly analyzed, the data can help make smart marketing decisions and provide deeper insights into users.
However, if the data is useless or overwhelming, having access to it does not require tracking.
Below, we’ll look at the SEO metrics you should monitor in 2023 and why they’re important.
How do SEO metrics work?
Data sets known as SEO metrics are used to evaluate the effectiveness of SEO in digital marketing campaigns.
Marketers can determine the value of SEO’s contribution to marketing by evaluating data, as this allows marketers to assess its performance and determine what has worked and what hasn’t.
Most importantly, SEO metrics help businesses fine-tune their marketing initiatives to achieve their marketing goals.
Some SEO metrics are more relevant than others. You may be familiar with the term “vanity metrics,” which describes metrics that may increase with marketing efforts but have no real impact on a company’s bottom line. Impression counts and even click counts are examples of vanity metrics in SEO.
However, does that mean these measurements aren’t meaningful? No.
The truth is that your goals will determine the measurements you choose.
Knowing which rich people database metrics to track, which ones to evaluate against other factors, and which ones to leave out is a skill that develops over time.
You can use GA4 to track SEO data.
The release of Google Analytics 4 (GA4) brings with it useful reports, including traffic acquisition. A significantly better metric than bounce rate, in our opinion, is engagement rate.
1. Engagement rate
One of the newest KPIs GA4 has blessed us with is engagement rate.
An SEO metric called the advantages of using artificial engagement rate tracks genuine site interactions .
Tracking engagement rate will give you insight into which pages or channels need improvement, whether it’s page speed, page size, or anything else that’s generating fewer interactions.
2. Improve measurements
GA4 tracks data conversions as events. With Universal Analytics, we lacked the depth of detail offered by enhanced user activity (UA) metrics.
Two excellent data sets for SEO are provided by interactions and form submissions .
First and foremost, it goes Line data without saying that forms are more likely to be filled out by qualified leads and can lead to a sale. Whenever possible, email addresses obtained through forms should be nurtured and marketed to via email or PPC.
Second, tracking metrics like form interactions rather than form submissions can help with CRO. A difficult-to-fill form or an issue with the submit button could be the reason why many users interact with it but don’t submit it.
These metrics can be used to detect potential CRO issues on a website.
Landing pages
When asked about SEO metrics, many SEOs cite the Google Analytics Landing Pages report as one of their favorites.
The Landing Pages report is ideal for determining the success of a user’s initial landing page.
Within the same session, you can see which landing pages are driving conversions , which is ideal for identifying sales generated directly from SEO efforts.
Initially, GA4 required you to create your own report; however, the platform has since made a standard landing page report available (perhaps due to its popularity).
It’s important to note that focusing on sales directly derived from SEO doesn’t take into account the role SEO plays in conversion, so it’s crucial to monitor other metrics that might not be immediately apparent.