Infographic tools, both free and paid, allow you to present data in an attractive and clear way . An important practice, now in common use, that allows you to explain a concept to people, tell a story or describe a process with simplicity.
Condensing a series of complex data and information into an easy-to-understand visual format has become an important and widespread practice online.
But why are infographics increasingly used in the world of marketing? What are the advantages? And what are the tools that can be used easily, even if you are not a graphic designer? Let’s find out.
Infographics and Marketing: Why Are They So Important for Communication?
An infographic is a graphic content that paytm database combines numbers, images and information in a clear and complete graphic. Compared to a text, it is a faster content to decode and memorize .
According to neuroscience, in fact, people are “visually oriented”, that is, they process 90% of the stimuli that come from the eyes in less than a tenth of a second .
Visual language, therefore, confirms itself as “the best tool for speaking to what neuroscientists define as the ‘fast brain’, that is, the part of the mind that unconsciously and automatically manages over 90% of our intellectual and decision-making processes”.
At a marketing level, other studies, surveys open the settings app and research – including “ Personalized, Interactive Content Experiences ” by Mediafly – underline the crucial role of relevant content (such as infographics, quizzes, games and dynamic presentations) recommended to attract attention and share content to be remembered over time.
How to Build an Infographic? 5 Useful Tools for Newbies
We have seen what infographics are, listed the main types and the advantages of using them. But how can they be used effectively?
Offline, for example, they are useful for creating brochures and prints to distribute. Online, however, they can be used for:
On the web you can find different useful bosnia and herzegovina leads tools that allow. You to create impactful and captivating infographics, even without particular graphic knowledge . Here are 5 tools that can help you.
1.Piktochart
Piktochart is one of the most popular tools for its ease of use. You can create your infographic using one of the templates in the portfolio , customizing colors and graphics, or starting from a blank sheet, importing images.