The history of e-commerce has been marked by constant innovation and evolution, to such an extent to compete in this dynamic global market .
Fortunately, this is a valuable step that you can take immediately and effectively by incorporating different formats of interactive content on your page and strategically managing them.
Before we delve into these key practices that wil l qatar phone number data definitely allow you to modernize and optimize your online store, improving the user experience , we will explain the concrete benefits you will obtain by doing so.
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Why should your e-commerce become more interactive?
Interactive Marketing is synonymous with reach, engagement and optimization for e-commerce.
To help you understand better, here is a brief but precise list of specific advantages that you will gain by building an interactive ecommerce:
Generation of qualified business opportunities
Qualified business opportunities should be your main focus , as they have a higher chance of success.
By sharing interactive and educational content, you will be able to qualify users, attracting those who really resonate with your products or services, which means they will be more likely to make a favorable purchasing decision and, subsequently, become loyal to your brand.
For example, detailing everything about your products through interactive elements will allow the visitor to add items to the cart that they are truly attracted to , thus reducing that annoying rate of incomplete purchase processes .
Gathering information of interest
Interactive content is content that stimulates responses and user participation in general.
Because of this, if you include it, people will provide data and information about their tastes, preferences, doubts and other aspects as they interact with your page.
You can then use all this information to optimize business processes and promote growth in your turnover.
Extending average page time
An interactive e-commerce site goes hand in hand with a better user experience. For this reason, virtual stores that take this step encourage a longer time spent on their pages.
Logically, the more time the user or customer spends on your website, the better! This means that they will be much more likely to make a purchase.
An interactive website invites visitors to explore it to the fullest, so if you have your articles or services published on it, people will know everything about them.
Building an audience
An interactive ecommerce can build an audience around itself , by offering interesting things, different from the rest and a pleasant this movement has made conventional companies experience to those who visit it .
Logically, each of the audience members you build will be people who, sooner or later, could make a purchase and become repeat customers . This demonstrates the attractiveness of interactivity in the world of e-commerce.
The advantages we have mentioned reflect that migrating to interactive ecommerce will give you better business opportunities, possibilities for loyalty and retention , and greater penetration in your market segment, among other things. Great!
If you want to know more about the advantages of interactive content for the digital strategy of brands, do not hesitate to download our complete ebook on the subject:
7 strategies to create an interactive ecommerce
There are multiple types of interactive content that will optimize your ecommerce and allow you to enjoy the benefits mentioned above.
Below we will show you 7 strategies that c phone number you can use to build an interactive e-commerce, as well as which content formats are the pillars of these strategies.
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1. Make infographics to detail products or services
A good online store goes beyond images and brief descriptions of its products or services.
To generate trust and encourage favorable purchasing decisions, you need to show the user your commercial offer in detail , including solid data and concrete and precise information.
To do this, you can use interactive infographics , which also make interaction with the site more enjoyable and interesting.
This content format will allow you to reflect in detail:
- What are the advantages of your products or services,
- what they offer,
- how they are used,
- and what results they can provide, among other things.
A very interesting example of how interactive infographics can positively influence purchasing decisions is the one created by Veracode to educate web developers about the importance of data security in applications.