Advertising in your digital marketing People are increasingly reactive to traditional marketing models – like 30-second TV commercials or pop-ups on the internet. This has made native advertising a new way for brands to get their message across.
In the following article, we cover everything you and your
Company need to know to start working with this new format: what it is, why it’s important, how it works, and how to use native ads to achieve your marketing goals – so read on with us.
What is native advertising?
Native advertising is any situation where a advertising in your digital marketing brand’s messaging fits seamlessly into its surrounding environment, contributing to the audience’s lives – rather than interrupting the user experience.
Native ads are often found in social media feeds
Or as recommended content on a web page canada telegram data within the digital medium. TV is one medium that has taken advantage of the native advertising format a lot, through content programs supported by brands – CVC, a giant in the tourism sector in Brazil, is a good example of this with the program “ Tô de Férias ”.
Unlike display ads or banners, native advertising pieces
Don’t actually look like that today you need to build an interactive e-commerce conventional ads. They feel like part of the editorial flow of the page – the key to successful native advertising is that it’s not disruptive.
Promoted search results and sponsored social media posts are popular examples of native ads. Both formats provide the same type of value to users as organic search results and user-generated social media posts.
The global native advertising market is
Expected to double by 2018, reaching betting email list over $21 billion in annual revenue .
Programmatic Native Advertising
Your business can further its bottom line by advertising in your digital marketing delving deeper into native advertising and delivering your content directly to targeted consumers in real time and at scale.
This is what programmatic native advertising
Is all about, which is taking native advertising into completely new territory.
Programmatic native advertising allows brands and businesses to optimize their native advertising ROI using the programmatic native ad auction via RTB ( Real Time Bidding ).
Examples of native advertising in the current scenario
Just as the native advertising format has been increasingly applied and continues to evolve, so does the technology that supports it.
In a competitive market, where companies advertising in your digital marketing compete for the attention of experienced, distracted and scattered consumers, traditional ad formats are losing ground to advertising pieces.