Whether it’s waiting rooms at doctors’ offices, bank lines, public transport or even walking down the street, people are increasingly focused on their smartphone screens. That’s why it’s so important to have a good micro-moment marketing strategy .
Understand the concept better. Discover how to identify the best opportunities and how to put micro-moment marketing into practice by reading the following.
Micro-moments – according to Google
The digital transformation has made our sense of urgency ever greater: we can no longer waste time – whether waiting for someone, choosing what to eat at a restaurant or which is the best vacuum cleaner.
Smartphones have become an essential tool in these times. Whether as a tool for entertainment, work or searching for information.
That’s where the concept of the micro-moment comes in, according to Google .
Do something;
Discover something;
Watch something;
Buy something.
>As we can act on any need or curiosity at hong kong telegram data any time, these critical touchpoints (something around 150 daily micro-moments) are spread throughout the current consumer journey, bringing a series of opportunities for your company to introduce itself, show its solution, show that it can solve your lead’s pain and ultimately convert them.
All this through their smartphones
A vast universe that is increasingly by companies in search of the best results. There are countless reasons that show the advantages professional seo, juan carlos diaz of this strategy – and a series of numbers to prove it:
Consumers already spend an average of 4.7 hours a day on their smartphones;
82% turn to mobile devices to help with purchasing decisions when. They are about to make a purchase in a physical store;
91% turn to their mobile devices
While performing a task to seek ideas or inspiration;
65% say that when searching on their betting email list mobile devices, they are looking for the most relevant information – regardless of the company providing that information;
90% do not have a specific brand in mind when deciding to make a purchase;
Among those with a brand in mind, one in three became customers of a company other than the brand they to buy from, simply because that competitor the information they at the time it was;
51% discovered a new company or brand
While searching for information on their mobile devices.
That’s why we always emphasize. The importance of having a responsive website and being mobile first : without this, there is no micro-moment marketing strategy – and all of your company’s business opportunities automatically go to the competitor who offers all of this to their lead.
Benefits of Micro-Moment Marketing
All of the statistics above point to the immense opportunities your business can gain by connecting with leads in these moments, especially on mobile devices, and influencing purchasing decisions by providing the right information at the right time – when consumers it most.
Additionally, today’s brands have more
Opportunities to capture more market share in this highly competitive market by providing better. More readily accessible and relevant information to consumers.
If your competitors are leaving space free in this regard. Having a good content strategy to take advantage of micro-moments. To deliver relevant content and facilitate conversions is an opportunity you cannot miss.