Micro-moment marketing? There are obvious ways to identify these opportunities that your competitors are missing – but having data at hand can make your micro-moment marketing highly effective.
Integrating data , technology and creativity to send the right messages to leads at these moments can bring much greater long-term success to your company.
Data fuels the knowledge your company has about its customers – potential and converted.
They provide more strategic intelligence to communicate effectively at all stages of the consumer journey.
When a company understands the benefits of micro-moment marketing, it personalizes all communications and captures the emotion of consumers in “their moment.”
And there are so many moments to connect
Think about the number of decision india telegram data moments consumers face even during a technology purchase, for example:
What functionality am I looking for?
Will it fit into my company’s budget?
Is there a possibility to do some testing?
Should I buy online or directly? Are there any promotions?
Connecting with consumers in real time micro-moment marketing? is critical to helping them address these issues and concerns.
And technology itself is a fundamental component
In executing these real-time learn the roadmap for a successful seo communications, especially on the mobile platform.
Saying the right thing at the right time: right sales opportunity
One of the main reflections of digital transformation is the popularization of the use of mobile devices and how it has reached an all-time high.
Another important fact that must be considered is the intense relationship of dependence that people have today with their cell phones, always to meet task-based needs.
So much so that, as we mentioned earlier, 91% of consumers turn to their smartphones for ideas in the middle of a task.
Taking advantage of these micro-moments as
Opportunities to connect with consumers betting email list at their most relevant moment can yield very positive results.
A good example of how micro-moment marketing works well is Sephora (a beauty products retailer).
The company observed that when consumers were in its physical stores, they spent time on their smartphones looking for product reviews to help make their purchasing decisions, trying out products they had previously purchased, among other things.
To meet these needs, Sephora developed an app
With the functionality to serve customers during these times.
They may receive relevant communications and micro-moment marketing? offers based on their previous purchase history, the items they are searching for more information about, etc.
Sephora is a great example of the importance of data for successful micro-moment marketing: understanding consumer behavior within the context of experience.
Remember: in micro-moment marketing, understanding
The moment is essential, as is the integration of data and technology. Stay relevant and make the moment special.
The new consumer behavior
The way we consume information and products is changing more and more every day. The influence of new technologies, climate and economic changes, all impact the way we conduct our daily routines.
When we think about micro-moment marketing
These changes are even more present – see in the following topics how consumer behavior is changing and what this means for micro-moments.
Searches for “product reviews” are on the rise
Searches on search engines – such as Google and Bing – for product and service reviews have increased by 35% in the last two years .
In this same period, YouTube videos with the term “review” included in the title reached a total viewing time of 50 thousand years on mobile devices alone.