What are the geomarketing tools? To measure data and create important analyses, it is recommended to use specific geomarketing tools. These platforms are designed to analyze the positioning and expansion of competing companies, monitoring the purchasing behavior of the target audience segmented by region, state, city or even neighborhood, if applicable.
Additionally, some platforms are capable
Of creating a heat map, indicating the concentration of the company’s target audience, allowing you to find the locations that should receive more attention.
The Geographic Information System (GIS) is the What are the geomarketing tools? most widely used tool when it comes to geomarketing. It can integrate information from different sources, creating a geographic map that generates very complete and relevant analyses.
If you want to implement geomarketing strategies in your business
Be sure to evaluate the services of UP2Place , which defines, structures and executes digital strategies focused on business results, using various technological resources, methodologies and processes, from the optimization of sponsored campaigns, social media, SEO, automation and Marketing qualification, Content marketing, Web development and Inbound Marketing strategies.
Geomarketing strategy: how to create one?
After understanding what geomarketing australia telegram data is, you may be wondering how to create the first strategy, right? That’s what we’re going to talk about now.
The tools we mentioned are very interesting, since they are specific to this type of strategy. However, if you don’t want to or can’t hire a solution of What are the geomarketing tools? this type right now, that’s okay. You can still use your audience’s location to generate more accurate actions.
Paid campaign creation platforms, such as
Facebook Ads, Instagram Ads, Google what are the main features of a cms? Adwords and YouTube paid media, rely on target audience segmentation. At this stage, you to define who is part of your audience and what characteristics you are looking for so that these people are considered potential customers.
After filling in the basic information, such as interest groups, gender and age range, it is time to choose the location.
At this point, you to analyze your business and its scope
If your company is focused on a physical betting email list establishment, it doesn’t make sense to work with a wide-reaching audience. However, if sales are unrestricted, as in the case of e-commerce, segmenting too much can reduce your possibilities.
If the company already has a customer database, it makes sense to analyze the location of current customers, looking for a pattern. If one is found and it is interesting to maintain a concentration in these locations, then there may be the information to generate an audience.
In other cases, we cannot forget about the customers’ comments on the place
If your establishment receives a lot of people, it is interesting to create campaigns to encourage this sharing. For example, you can offer discount coupons to those who take a photo and post it on social media. In addition, you can also obtain testimonials and reviews of the place, which is very beneficial in attracting new customers. However, it is always important to emphasize that these strategies can be applied to various B2C and B2B business models.
How does digital marketing relate to geomarketing?
We have already throughout this content that one of the differences between digital marketing and offline marketing is the targeting and possibility of segmenting the audience. This is where geomarketing comes in. It is a technique that allows you to generate more intelligence for your actions and make decisions more efficient.
There is no longer room for guesswork and beliefs in a market with so much data and analysis. Today, managers to seek foundations to make decisions, especially because marketing strategies must always be and.
Geomarketing has proven to be a great ally for digital marketing, but this technique must be with planning and intelligence .
The use of advertising campaigns on
Google Adwords can be greatly by associating the geographic data of your audience. Campaigns on social can also be.
Another important digital marketing strategy that can be with location data is email marketing. If you create messages for your entire lead base, the results will certainly not be as.
However, if email marketing is taking into account some variables, such as the person’s name, interests and location, the likelihood of the message being successful becomes much higher. One idea is to use the location in the subject line itself.