Are the Degree and Masters in Social Media Marketing really useful to become a good social media manager ? Or rather! are they really useful! up to date and do they provide you with all the essential skills to allow you to work in an increasingly saturated market?
According to LinkedIn! in the Italian panorama! that of social media manager (or SMM) is one of the most sought-after digital professions .
But getting a degree! or certification! in this field is just the first step to getting a job! and (spoiler alert!) these courses won’t always be practical.
Consider that the SMM is an excellent strategist! a creative and has good analytical skills . He must know the audience he is addressing! all the news on social media (from Instagram to TikTok) and interpret the main trends for the benefit of his client! as well as knowing how to use graphic editing tools.
All skills that are refined only with a lot of practice . So! to answer our initial question: do SMM courses really work? And if so! how do you choose the perfect path?
Degrees and Masters in Social Media Marketing: What You Need to Know Before Choosing Your Educational Path
It is practically impossible to estimate a precise number of Bachelor’s and Master’s courses in SMM in Italy and in the world.
If you search on Google for “the best stockholder database course to become an SMM” or “which courses to choose to become a social media manager”! you will find yourself faced with an immense list of proposals from universities! more or less certified institutions! professionals! local schools! with courses to be taken both in person and online! of different durations.
I know: this only adds to your indecision.
To help you in your choice ! consider that:
- social media are constantly changing and updating: you will have to be too (you know when they talk about “ continuous training ”?);
- your knowledge will not stop just at social media! but will cover the entire world of marketing and communication;
- digital trends will be your daily bread;
- you will have to train your critical thinking! study people’s behavior (in reality and digitally)! but above all get your hands as dirty as possible with lots of practice.
The right course! therefore! combines theory and practice . Remember! however! that this will only be a basis to begin building the why is data an essential component of micro-moment marketing? foundations of your career.
Your skill will be measured over time! by experimenting your skills directly in the field and always following numerous updates in the sector (yes! in this article you will also find some tips in this sense!).
How to become a social media manager: how many degree courses and masters exist in the world?
Among the many universities in the world! there is one (discovered to my great surprise) that is decidedly bizarre: the Hootsuite Academy .
In practice! it is a real university that bosnia and herzegovina leads encourages education in social media! providing courses! materials! reporting job offers in the Social Media field in the USA and giving.
This fact might almost seem like a “joke”! a game that only Hootsuite could promote (since Hootsuite lives on social media).
In fact! by doing a quick search on the web! Degree Courses and similar in Social Media Marketing pop up like mushrooms ! at least in the Anglo-Saxon world.