Through email marketing you can achieve excellent concrete results in terms of sales support and constant engagement of your audience, especially if you have an e-commerce.
There are many levers to get in touch with your audience and support conversions, all of which are quite well-known: special and seasonal discounts, launching new collections, retargeting, dissemination and in-depth analysis of the topic of your site…
But also “one to one” communications linked for example to special dates , such as the birthday of each member (having their date of birth in the database, of course).
The birthday of your newsletter subscribers , therefore, is a moment to celebrate. For users this is obviously an important date and you can reward them for their loyalty by making them feel part of the community.
How? By sending a personalized email , created especially for them, with a greeting message and/or a little thought.
An automation of this type is very classic vk database and easy to program with various email marketing software.
Don’t you think it’s possible? Well, a single email sent on the birthday of one of your users will certainly not be enough to increase the sales of your store or your e-commerce, but a constant and planned marketing and communication strategy over time … that can change the cards on the table.
Before suggesting some ideas for creating a perfect birthday newsletter, I want to share a little thought with you.
More and more often today the power of email marketing is underestimated and its immense potential is not paid attention to.
There is a tendency to think that the why a programmer needs text newsletter is just an.
Furthermore, this is the right time to intensify your marketing strategy , considering – also and above all – newsletters. According to the new report on email marketing in Italy by GetResponse, today the average opening rate of an email is 31.86% , a substantial increase compared to 2021.
This means that email marketing is in excellent health. In fact, this is the right time to roll up your sleeves and come up with new ideas to grow your business. Let’s see how, starting with the birthday celebrations.
A greeting message
It’s always nice to receive birthday greetings. Even just one email with a personalized message , written in a warm tone of voice and with attractive graphics , is enough to cheer up your subscribers and bring them closer to your brand.
Of course, if you just send a greeting, without any kind of personalization or benefit, the email becomes little more than a spam communication , which will soon be trashed. The user expects something… And this brings bosnia and herzegovina leads us to the next point.
2. A discount code
Sending a discount code on a birthday may seem trivial, but people often expect just that .
If you sell online, you can also choose to give away shipping costs, without requiring a minimum order: the user will be more encouraged to take advantage of the offer.
A word of advice: give the birthday boy or girl the chance to use the voucher over a longer period of time than just their birthday, without rushing them!