If your business includes both e-commerce and physical locations, you can invite the celebrants to pick up a small gift at their local store .
Prepare a package with free samples or reserve them the surprise you want. In this way, you will be able to encourage purchases even on site and the birthday can become the right occasion to stock up on products!
A gift in collaboration with…
Have you ever thought about forming alliances with some colleagues ? It can be a creative way to get your name out there and implement your offer.
For example, if you run a gym, why not partner with a spa to offer a unique birthday gift like a massage at a discounted price?
Best practices for a perfect birthday email
A birthday email, to be effective, must not be banal. Furthermore, on a technical level, some aspects must be taken care of such as:
- the subject of the email: catchy rcs database and personalized ;
- the graphics: colorful, cheerful but reflecting the brand;
- the copy: short, but full of meaning;
- the call to action: precise and also tailor-made;
- the images: colorful, well-kept, lively, in line with corporate communication.
Remember that every email you send on your subscribers’ birthday must be original.
So never copy those sent in previous years , you risk ruining everything!
When to send the email?
Based on your goals, you can also decide the best day to send the birthday email.
In particular you can choose to ship:
- only one communication on the birthday;
- a couple of emails before the to save time and increase productivity celebration date, anticipating that the registered user will soon receive an important communication (riskier choice…);
- some emails after the birthday date, very useful to remember to use the discount coupon received for free or collect the gift in store.
Email Marketing and Birthday: Watch Out for Mistakes
To get the most out of your birthday newsletters, avoid making some mistakes such as:
- do not personalize the email with the name of the person being celebrated;
- use banal and repetitive graphics year after year;
- create value-free and standardized messages;
- write cold and unappealing texts;
- offering the birthday boy or girl a discount or benefit that is too small.
As you can see, the marketing bosnia and herzegovina leads strategy is combined with perfect copywriting and graphics designed specifically for the occasion. Nothing should be left to chance.
Finally, remember that to implement this strategy you must have included the birthday field in the newsletter subscription form .
You can also request this data from registered people in a subsequent email, via landing page or directly in the store (updating customer personal data and explicitly asking if they agree to the sending of promotional newsletters).