Conversion Rate Optimization: What Is It, How It Works & Top CRO Tools

Conversion is an essential part of Digital Marketing. Even if you use various digital channels, the transition from lead to customer is very likely to happen on your site.

With that in mind, it’s important to create a strategy focused on optimizing website conversions over time to always achieve good results.

The name of this strategy is CRO. No hong kong phone number data matter the size of your business or your niche, CRO can help you dramatically increase your marketing ROI.

Follow along with this comprehensive guide to discover how you can master CRO!

In this guide, you will see:

What is CRO?

CRO stands for “Conversion Rate Optimization”, a strategy based on the constant improvement of website the power of crm and document management systems integration elements to attract and convert more users.

For example, within your Digital Marketing strategy, it’s more likely that your site will serve as a prospecting and sales channel, where leads can request a quote or even hire a service.

But of the total number of visitors, how many are frist database actually becoming your customers? This number is your conversion rate.

The underlying idea of CRO is to optimize your conversion rate. In other words, it aims to make your sales process more efficient, thus generating more money.

This is mainly achieved through tests that help you understand what best encourages site visitors to take the desired action.

There is a wide range of elements to test, as well as different ways to reach this goal.

However, the objective is always the same: to convince more people to reach the end of the purchase process.

Why is CRO important?

It is essential to understand that traffic to your site, even organic, has a cost. Thus, knowing what to do with your visitors is very important to achieving your marketing and sales goals.

CRO exists to help you ensure that as much of that traffic as possible results in a sale and valuable opportunities are not lost because of errors in the conversion process.

Here are three reasons to value what CRO can offer your company.

Saves time and money

It’s easy to see the impact that CRO can have on a business regarding the time and money spent to achieve results.

After all, the higher your conversion rate, the less time it takes to reach your revenue goals.

Increased results without increased work

Consider the following scenario: you offer a SaaS product that costs $29.90 per month, with a conversion rate of 5% and a monthly average of 1,000 visits.

This means that, for every 1,000 visitors who access the product’s landing page, 50 become customers, generating a monthly revenue of $1,495.00.

After performing an A/B test, you discover that you can increase your conversion rate to 8% simply by changing the page’s background image.

What does this represent in financial terms?

For every 1,000 visitors, you now have 80 new customers. This translates to $2,392.00 in monthly revenue, an increase of $897.00.

Average ticket increase

As it’s easier to sell to someone already using one of your products — the famous cross-sell —, you will soon see other opportunities to increase profits through CRO.

Rather than simply thanking the customer for their purchase, a few tests and refinements to the checkout pages’ flow can help you provide useful recommendations to customers.

In this case, a purchase may even double in value through a few small changes in how the products are presented.

How does a CRO strategy work?

Like any marketing strategy, CRO follows a method. The more committed you are to each step of the process, the better the results.

Here are the basic steps to correctly apply CRO in a relevant way to your marketing strategy.

Collect information

Tests need to be performed based on collected data, not mere guesses or assumptions.

Spend considerable time researching and gathering information that is useful for making the right changes and preventing your tests from failing to identify what works.

There are several ways to collect this data, such as:

• monitor metrics through analysis tools;
• conduct user surveys on the page itself;
• interview current customers about the product and purchase process;
• perform usability tests.