Engage Your Readers With Interactive Storytelling

Often invisible in many activities, language is a powerful tool that basically makes us what we are.

Behind the curtains of our electrochemical brain activities, storytelling lays the foundation for developing our identity.

It is no wonder that marketers Your Readers  have been using it as a strategy, whose main objective is to capture people’s attention so the brand’s message iceland phone number data can be properly delivered.

However, relevant information is not enough. We need engagement — and that’s exactly where interactive content plays its role.

As one of the best practices for Content Marketing, interactPhone data,
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ive storytelling works successfully in the most diverse scenarios.

In this article, we will show how your company best practices for legacy software modernization can benefit from this strategy:

What is Interactive Storytelling?

Interactive content is a digital resource that frist database  engages the audience in an experience that depends on their action.

The idea is quite simple: we provide Your Readers  content and collect data while people get the answer to what they were looking for.

Applied to a storytelling strategy, it bursts the narrative with more appealing tools, bringing people closer. A simple quiz or an interactive calculator can quickly captivate the audience at an extra level.

ROI Calculators, developed with Ion, allows people to calculate the ROI of their marketing campaigns.

What are the benefits of Interactive Storytelling?

Basically, people are freely giving you valuable data to understand your customer — and through the interaction, they are opening up to listen to what you have to say.

According to a study conducted by the Content Marketing Institute, marketers are already using 63% more images and infographics than ever before.

In short, interactive content enhances Your Readers  storytelling by creating multiple experiences in multiple senses.

Below, you will see how this strategy can be used!

How to use Interactive Storytelling?

1. Microsites

In 2011, Forbes called the Elf Yourself campaign “the greatest holiday digital execution of all time”.

The microsite, created by Office Max, took advantage of a community feeling, to engage people in a shared experience.

If you access the website during the Christmas period, you’ll have the opportunity to create a group elf photo — where you can upload up to 5 images of you and your friends!

2. Advanced Listicle

Especially popularized by Buzzfeed, the listicle has become an important tool for marketers, a real template, or post genre for those who need communication to be more attractive.

We are talking about the next step. After all, written text alone no longer has the appeal your audience needs for being attracted.

The UBM, a global communication company, learned while developing its marketing strategy to publicize London Technology Week.

In order to create interesting content that people would share online, the team developed the “Geek’s Guide to London”, using the Ion tool.

Besides showing the week’s events, the article brought an interactive map where users could find other information about London’s unique relationship to technology.