And how many friends and followers, enthusiastic readers and multipliers does your company have? Social media such as Facebook and be afraid of social media Twitter no longer just dominate private life, but also business life. Were you initially immune to social media? Unsettled? Perhaps even fearful or hesitant?
Many companies are unsure, don’t know how to handle this new form of communication with corporate customers and now feel the need to act. The most important thing is: don’t be afraid! Social media has a lot of potential in the B2B environment, and if you pay attention to basic things, you can use this strength for your company.
According to the survey
Social Media in Companies” by the dpa zalo database subsidiary news aktuell and Faktenkontor, only 1/3 of German companies have a social media strategy. One in ten admitted be afraid of social media that they had not yet dealt with the topic at all and one in 20 companies are not considering taking any communication measures on social networks in the future.
However, the role of social media marketing in the B2B marketing mix increased significantly by the end of 2012. This is illustrated by the study B2B Social Media in Practice .
Social media marketing offers
B2B companies in particular a great opportunity to minimize their wastage and to address target groups in a differentiated and homogeneous manner. So why do many companies still shy away from social media?
The study “Next Corporate Communication” by the University of St. Gallen shows reasons:
›› Doubts about feasibility due to lack of resources
›› Fear of loss of control and manageability
›› Image damage due to negative reputation of one’s own employees
The most common mistakes when where companies look for ambassadors implementing social media marketing are:
›› Not reacting or only responding sporadically to posts
›› Ignoring or even deleting unpleasant reputations
›› Not giving customers the opportunity to interact
›› Only advertising products and spreading marketing messages
Given the risks and implementation difficulties, is it wiser to avoid social media altogether in order to avoid possible negative consequences for the company? The answer is clearly: No!
However, there are a few rules to follow!
›› Transparent presentation and communication
›› Providing high-quality content
›› Listening and engaging in regular dialogue
›› Dealing openly with mistakes
›› Accurate knowledge of the target group’s communication channels
Anyone who communicates openly with their jiangxi mobile phone number list customers, listens be afraid of social media to them and responds to their needs, creates trust in the company and the brand. Negative reputations can be weakened by constructive statements.
And what benefits can B2B companies achieve?
›› Increased traffic on your website
›› Strengthening brand awareness
›› Greater visibility on the web and in search engines
›› Increased sales for products or services
›› Innovation and/or opinion leadership
Conclusion: Every B2B company should ask itself the following questions: “What will happen if we don’t use social media marketing?” “What potential can be used and what goals can be achieved and how?” Social media marketing in B2B must be seen as an opportunity, not a threat, even if it takes a little courage to let go of the reins at the beginning. Anyone who takes the above factors to heart will benefit from social media marketing. So go for it. People will talk about your company anyway, with or without you.