Your company website looks good, contains current information about your products and is technically well prepared – but you are not getting any leads? Then you may not have followed the rules for online copywriting.
Print texts and online texts differ in style, content and structure. If you want to be successful online, keep it short. The motto here is: “Less is more!”
According to the results of the 2010 B2B Online lead generation Monitor survey (source: Die Firma), the Internet is a source of information about products and services for 94% of respondents. How do you reach these users and win them as leads? By taking their reading habits into account when writing online!
How are online texts read?
Online texts are often not read in their paytm database entirety, but scanned. Time is short and reading on a screen is tiring. The user filters the flood of information according to what interests him at the moment. This happens very quickly. He doesn’t take the time to make the best choice. The first interesting link is clicked on.
Good online texts have real bite!
To make searching easier for users, goals must lead generation be recognizable at first glance. The following points must be observed:
›› Short, concise sentences
›› Common words
›› Logical structure
›› One thought – one paragraph
›› Important facts are at the beginning
›› Subheadings
›› Bold and color what is the difference highlighting of important bullet points
›› Left-aligned text
›› Font size no less than 10 points
›› Summary at the beginning of longer continuous texts
›› Avoid capital letters
›› Use tables if possible
How do you write a good online text?
Writing a good online text requires a certain amount of practice and experience. However, there are approaches that make text creation easier:
›› Create a text concept with facts and content
›› Write the raw text and cut it in half
›› Fine-tune the text step by step
›› Have other people proofread it
›› And above all (!) take the above success factors into account
Conclusion: Online readers do not value lead generation jiangxi mobile phone number list complex sentences whose logic can only be understood after intensive study. Simple and understandable language makes it easier for the “hurried” reader to find their way around. Online texts are not read, but skimmed. Anyone who wants to appeal to their readers must be aware of this, otherwise potential customers will rush past the company and its goals in the turbo mode of the Internet search.