Has it ever happened to you or someone on your marketing team that has an idea for producing
content that will surely be loved and shared by your audience on all social networks , creating a huge
buzz, but in the end, none of that happens?
Trust me, this is more common than we imagine and that’s why you need a tool like Buzzsumo .
To find out what this solution is all about, what it can do for your marketing strategy and what the main tools are, stay with us until the end of the article!
What is Buzzsumo?
Buzzsumo is a tool that makes it possible to poland telegram data intelligently create the best
content from resources that allow:
- discover which contents are most shared;
- track brands, competitors and backlinks;
- identify influencers and links shared by them;
- generate analysis reports by subject and other filters.
In this way, Buzzsumo offers the necessary tools to ensure that content stands out,
generates engagement and is shared.
It can also help you increase your site’s authority, as well as analyze your and your competitors’
backlinks with the goal of improving your search engine rankings .
Today, marketing professionals have a very busy schedule.
New content is published daily, and as a result of this high demand, problems arise when monitoring
its results and knowing what steps are necessary to optimize digital strategies .
That’s why a tool like Buzzsumo is essential .
What is Buzzsumo for?
Now that you know what Buzzsumo successful online texts for lead generation is all about, we’ll show
you how it can be used within a content marketing strategy .
Find what’s being shared on social media Buzzsumo allows you to identify what has been shared on
social media platforms such as Facebook, Twitter, LinkedIn and Instagram (on this network,
Buzzsumo can only examine profiles, but not posts).
So, you don’t need to guess about the things that are being shared on social media by and for your
audience.
For example, think about a time like Mother’s Day. Marketing professionals know that the first few
days of May can be exploited for campaigns that refer to that day.
Luckily, by using Buzzsumo, these campaigns don’t need to be run on assumptions.
Besides, Buzzsumo also helps you maximize your time by eliminating search results that don’t apply
to what you’re really interested in. You know that time management is paramount for professionals working in marketing!
1. Find influencers who share your posts
When it comes to content marketing in phone number vietnam practice, it’s not enough to just
publish great content, cross your fingers, and hope for the best.
It is necessary to disseminate the content so that it reaches the target audience and achieves the
desired results.
One of the best ways to spread the word is through influencers , as they increase the
chances of the content going viral.
To understand the success of this strategy, just think about who you trust more when you find a new
product or service: the company that sells it or a person who recommends it just because it is so good?
Surely, the second option, right? That’s why it’s much more likely that your audience will consume,
like and share content if it’s spread and recommended by an influencer.
This is where Buzzsumo comes into play, more precisely through influencer search tools.
By clicking on the “influencers” tab at the top of the platform, you can perform a search based on what is on the influencer’s profile or on the content shared by them.
Once that’s done, Buzzsumo presents a list of influencers who are talking about the issues you’re
interested in and giving insights on how to create valuable content on the topic.
2. Evaluate the topics of your editorial calendar
Another way to use this search ability is to assess whether people are talking about topics you want to write about.
When the topic is marketing, for example, there’s a high chance that people will be talking about social media.
But if you’re about to write an article about Twitter Ads and no one is talking about it: Is the result likely to be any good? Probably not!
So, to avoid making your editorial calendar a gamble, Buzzsumo helps you identify which topics your audience actually wants to consume.
3. Analyze data and trends to create high-performing content
Although some people who work with marketing find it difficult and others, for various reasons, simply do not like it, performing data analysis is essential .
By analyzing metrics , you can see at what stage you are considering meeting your marketing goals.
This action makes it possible to quickly and easily see which strategies are being efficient and which need to be optimized.
When it comes to Buzzsumo, the platform knows which data is most important for your marketing efforts.
One of its advantages, for example, is that Buzzsumo checks the entire internet to see who is talking about topics related to your niche and even mentioning your brand.
That can open up space to find allies. From there you can think of it this way: if you discover that a company is voluntarily talking about yours, why not make a partnership between brands in which both can benefit?
What are Buzzsumo’s tools?
Now we’re going to talk about Buzzsumo’s tools! We’re doing this so that you know all the features that the program offers and can use them in the best possible way.
Delivery of content information
With Buzzsumo, you can understand which content is resonating most with your audience.
The tool’s social search engine is able to find the most shared content considering a topic, author or domain.
Instant research for the past 12 months
With Buzzsumo you can instantly search data going back up to 12 months. So if you need to know which topics were most read, liked and shared by your audience last year, this is possible.
Advanced search
The resource also allows you to find the content most shared by your audience, making it possible to filter it by text, video or infographic .
Social Backlinks
While tools like SEMRush allow you to see backlinks that other sites have made to your brand, Buzzsumo allows you to see links shared by your audience.
The tool is constantly updated to ensure that you see new backlinks quickly and efficiently.
Restoring content
Add value to your content strategy with curated content. Find out which topics are interesting to your audience and share them with your audience on a daily basis.
Search for influencers
As we’ve said, you can improve your marketing by having influencers spread the word about your brand to the audience your company wants to reach. You can even follow them directly through Buzzsumo.
Understanding Influencers
Buzzsumo helps you understand what content influencers are sharing.
By looking at the content that an influencer in your niche shares and the topics that they talk about the most, you will be able to produce content that not only impacts your audience but also the influencers themselves.
Data export
With Buzzsumo, you can export all the results regarding shared content links, influencer relationships, in CSV or Excel format so that you can do a more detailed analysis, apart from being able to export this data to other software, such as your company’s CRM .