The economic crisis has affected many market segments, including pharmacies and drugstores. In addition to this problem, increased competition has forced a change of attitude on the part of these sectors.
Increasingly, managers in these areas feel the need to implement more effective pharmaceutical marketing strategies to help maximize their sales. And you, do you know which strategies would be appropriate to boost your business?
In this post, we’ll cover some tips to help you win over more customers and increase their loyalty. Check it out!
Why do you need to invest in pharmaceutical marketing?
Pharmaceutical marketing actions are necessary qatar telegram data for pharmacies and drugstores to communicate with an increasingly demanding public.
However, this segment faces some of its own rules when it comes to advertising and publicizing its services.
Communication with your consumer must be differentiated by following laws and decrees that establish slightly stricter rules for the industry. After all, it is a very valuable asset: people’s health.
But in this post, we are not talking about marketing aimed only at sales itself, but about many other actions, such as customer acquisition, retention and loyalty .
From these actions, you can make other decisions that will guide the direction of complementary strategies.
Pharmaceutical marketing can include actions ranging from analyzing and choosing an audience to communication and the average ticket for each client.
How to do pharmaceutical marketing in my company?
Do relational marketing
Many companies fail to recognize the seo: influence of social media and search engines benefits that a good consumer experience can bring to the brand .
In this sense, relational marketing works as one of the most powerful tools capable of attracting and retaining customers, turning them into ambassadors of your brand .
You may be wondering: is it complicated or expensive to implement this type of marketing in my business? No. You can start with small actions that make a difference:
- Create a personal bond with the client: starting to call him by his name is a good start;
- Be friendly, listen and engage: Show interest in the customer’s problem and make yourself available to help;
- try to maintain the post-sale link;
- maintain a customer database to congratulate them on important dates;
- offer them gifts and benefits;
- treat the customer as you would like to be treated.
Do you realize how simple actions can be highly effective in keeping a customer loyal to your pharmacy or drugstore?
Invest in loyalty marketing
Many people think that just because phone number vietnam they have a small business, they don’t need to do marketing to build customer loyalty . A big mistake! Delighting the buyer and investing in loyalty is a great opportunity to grow your customer base.
Creating loyalty programs (a card, for example) is ideal for offering discounts or other benefits that leave customers satisfied. And everyone knows: a satisfied customer is synonymous with a loyal customer.
Taking advantage of the hook of relational marketing, you can combine both strategies and condition the customer to register to receive the card and the benefits it offers.
It is essential that the customer realizes that every time they purchase from your pharmacy or drugstore, they are rewarded in some way for giving preference to your services.
Other benefits may be granted for loyalty purposes, such as:
- delivery services;
- personalized promotions;
- offering informative content in the pharmaceutical area on blogs or social networks .
Segment your customers with geolocation
Today, many companies are using geolocation tools as a marketing tool to segment their audience.
This is a strategy that makes it possible to find and connect with your consumer through multiple channels wherever they are.
Since marketing is always evolving, you can also use geomarketing , a marketing strategy that consists of location intelligence , so you can follow your customers’ steps and find them at the time and place that best suits you.
Partner with healthcare professionals
No one gets anywhere alone. Often, seeking partnerships with other health professionals can be a cheap and efficient way out.
We can say that it is a type of word-of-mouth marketing between collaborators. You refer a specialist doctor, for example, and he refers your pharmacy to his patients.
Make it a trade: leave your flyers at their office and in exchange, give your clients their doctor’s card. It’s that simple.
There are other ways to expand this partnership with representatives or suppliers of medicines and other products for your pharmacy. Remember: all collaboration is valid.
Also, many doctors have blogs where they post content. Sending them content and guest posting on these blogs can be a great idea.
Optimize the distribution of products within your store
It may sound silly, but the way your products are organized on your shelves can significantly influence increased consumption.
This strategy is fantastic because, according to surveys, 85% of people make their purchasing decision only at the point of sale.
You can also use merchandising to encourage customers to buy more than they intended when they entered your pharmacy. You know your target audience and you know what is most attractive to them. So don’t miss the opportunity to delight them.
Create a blog
Today, being innovative is what separates the best from the worst. It’s not because you consider yourself a small business, for example, that you can’t have a blog or interact on social media with your customers.
Studies show that over 72% of Internet users always search for health-related content, even before seeking medical care.
With a well-optimized blog, you can provide this information to your customers in a clear and objective manner.
Try to deliver the best content and promote your products, subtly, to help solve people’s problems.
Invest in online sales
Not long ago, the way we communicate changed and the digital age made marketing take new directions.
Pharmaceutical companies urgently need to adapt their businesses to this new reality. It is time to see digital reality, not as an enemy, but as an ally to deal with the new consumer profile. An example is the transition to the e-commerce model .
Why not start investing in online sales and do your pharmaceutical marketing in this environment to reach more customers and increase your sales? This could be your differentiator. Think about it carefully!
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