KPI and E-commerce must go hand in hand. In a highly competitive scenario, with very low margins, closely observing user behavior and where revenues originate is a crucial aspect for the future of the company.
For example, Wolfgang Digital’s report on KPIs for 2020. Let’s see the key points to consider if you are selling online.
Where does the revenue for an e-commerce come from?
1. If you want to sell, you have to think “mobile
One of the main trends is that for the first time in the short history of online sales, the majority of revenue (recorded during loan database the research cited) comes from mobile , compared to the desktop version of the online store.
Google is an accomplice, with the transition to Mobile First Index in 2018: Google increasingly requires efficient mobile sites, and a site’s ranking on search results pages also depends on mobile efficiency.
The first index has imposed greater why is cryptocurrency mining an interesting attention for mobile versions by managers and webmasters: mobile sites are gradually becoming more effective, optimized, and faster, with a consequent increase in the ease for users to navigate them, from an information and purchasing perspective .
What makes you sell more? Not SEO, not Social
Speaking of marketing initiatives to support sales, another key element stands out: the main sales driver is not represented by natural visits from Google (SEO) or natural success on Social Networks, but by pay per click advertising burkina faso leads campaigns on Google and similar. An e-commerce must also promote its business through advertising (Google Ads first and foremost),
This is a tool that I would define as “ dangerous ”, but only for those who improvise. The risk, in fact, is that of spending more budget than you actually earn, even if it would be wrong to limit all the activity to the KPI expenditure/revenue: there are also returns in terms of brand awareness, in addition to the lifetime value of a new customer, which may be profitable not in the very first instance, but in the long term yes.