Following and growing a web project means continuously working on the optimization of published content ! on the structure and user experience of a site! on “ PR ” (with other sites! but also in real life) and finally also on links ! both outgoing and incoming from your site! for a strategy that is called “Offpage SEO”.
Inbound links represent an important value in digital marketing! because they are one of the first ranking factors on Google ! therefore being linked (in quantity and quality! i.e. by authoritative sites) means climbing the search results pages and! therefore! achieving your results in terms of notoriety and conversions! be they sales! contact requests! downloads! etc…
But how do you get inbound links to your site?
Online you always read “publish quality content and backlinks will come”. Which may be true! but to get the attention of other sites! you self employed database need to create content that is truly surprising and different from what has already been published online (a lot! a lot on any topic)! and that’s not enough: the source must have some credibility to begin with! otherwise even with truly splendid content! it will be difficult to get significant attention.
Simply put: if the same innovative recipe were published by me or by Carlo Cracco! the reactions of the online public would evidently be decidedly different.
We are talking about link earning when you manage to naturally get links! but this is sometimes a chimera! impossible to plan methodically.
The variables – when we talk generically selling online is a matter of trust about link building ! that is! building a link strategy towards your site – are truly many.
12 Rules for Truly Effective Link Building
It is not enough to publish valid content (3/3)! you need to take action to get some links! otherwise any project will struggle to take off if you hope for 100% natural link earning .
It’s not enough to collect links! you also estonia leads need to have valid content that justifies them…
The more visibility you already have (through social networks! in real life or thanks to other natural visits from pre-existing search engines)! the better your chances of being linked further.
Just as “money makes money” (proverb)! “links make links”: websites that link to you will easily induce other sites to link to you. If John links to John! then John has produced valuable content worthy of being linked! so I’ll link to him too…