But what if the real jewel of Google, its true talent with the Social soul, already existed for a long time? The channel with the most social dimension, aimed at local businesses and companies, is definitely Google My Business .
This is a very powerful tool that can change the fortunes of a company , especially if it operates locally. On this page we see why Google My Business (GMB) can become so crucial and what new features Google has recently released in it.
Google My Business allows you to create and update an information sheet for your public establishment, shop, or company, which will then appear directly on search results pages and on Google Maps.
All information that you may already manage on a website. Right? Read on and you will understand why it is important here too…
Why you absolutely must open and manage an official channel on Google My Business?
GMB listings appear on the Google results page whenever a user searches for a service, perhaps geolocalized. Try searching, for example, for a business in a certain geographic area (e.g. “fish restaurant Turin” or “cosmetic surgeon Bologna”) on Google. Something like this will appear, damn effective especially from smartphones.
The listed activities are displayed bc data china through the cards created on Google My Business : as you can see, they appear as the very first natural result (natural = not paid). Being present or not in the list of places displayed first for a specific keyword can brutally change the fate of a business or a freelancer .
Google My Business: Its Main Features
The title of the GMB page and its category are certainly important , because they allow a commercial activity or a freelancer to the key social for e-commerce and local businesses position themselves on searches performed on Google, more or less specific. I’ll give you a very easy example: there is a difference between a restaurant – pizzeria – tavern – fast food – pizza by the slice – bar. They are all places searched for by those who want to eat something, perhaps in company, but they are different from each other and – above all – they intercept searches performed on Google by people with different needs.
So think carefully about how you want to name and categorize yourself during the page opening wizard.
The description you provide on Google estonia leads My Business, however, is not a ranking factor (according to Google itself), but it remains a presentation that can be decisive in front of undecided users, so don’t leave anything to chance.
The quantity (and quality) of content is a ranking factor: images uploaded (by you and users), quantity of reviews, constantly updated information, news, events, offers… a constantly updated page rises higher than neglected Google My Business pages. This is the main element to remember.