Within the digital transformation that we are still currently undergoing.The relationship with the customer must evolve towards a customer experience that brings together issues CRM: the origin  such as strategy. Processes tools and technologies.

At Galanta we have our own approach to CRM.Understood as a part cell phone database of relational marketing . Which refers to both the business strategy CRM: the origin  focused on the customer and the computer applications that facilitate it. Do you want to know what we mean? We’ll tell you in today’s post.

What is a CRM?

We understand CRM as an optimal use of data processing and analysis.Which provides 360º management of sales. Marketing and customer service.

The use of CRM is part of a strategy aimed at improving customer gamification to captivate your customers service and relationships. Both potential and current. In other words.CRM is another tool to improve customer experience and with which we can carry out personalized communications and actions.

CRM is a technological solution for data processing and analysis . Whose function is to store information on current and potential customers (name, address, email, meetings, conversations, etc.), placing it at the center of the strategy and working for and with them. This information is collected to get to know customers, allowing them to be segmented and differentiated in depth . The objective of all this is to build customer loyalty and thoroughly understand market niches in order to provide the best customer service.

Its results are notable and demonstrable . Both in terms of achieving structured commercial management and developing sales productivity . As well as in terms of comprehensive customer knowledge and the effectiveness of marketing actions.

Why is CRM important?

We do not consider CRM as a data archiving tool. For us, it represents a business intelligence unit in its own right. Providing us with the data necessary to make sound decisions . Backed by detailed and in-depth conclusions that we obtain from that data.

What benefits does CRM bring?

At the tactical and strategic level

Implementing a CRM in a company has many advantages. These phone number qatar are the main ones.But the context and environment in which the company is located.as well as its objectives, must always be taken into account.

• CRM provides collaborative workflows . Data collected in CRM can be consulted by all departments of the company, so there is up-to-date information on the customer that can be used to provide optimal service. Its advantages are magnified if CRM is also integrated with other management and billing tools.
•  CRM is easy to implement and learn . The key is to know the best way to take advantage of the information available to a business, in order to design the tool that best suits its needs and objectives. On the other hand, the tool must be intuitive and easy to use; what we are looking for is a quick and simple process for obtaining information.
• CRM is a safe place to store information . CRM guarantees privacy and security in the processing of data, which is why it is necessary to use the latest advances in privacy to ensure the security of information at all times.