circumstances will allow it to stay afloat without an acceptable turnover for several months. One should not forget about the seasonal factor in the work of some companies, namely, a decrease in sales in certain periods. If you combine this with the lack of a safety cushion, a weak customer flow and some external market problems that the owner of the enterprise cannot influence, then you get a completely bleak picture.
The company will simply go bankrupt, even if it had previously brought in a profit.
Understanding the laws accurate cleaned numbers list from frist database of the market and the specifics of the functioning of a business in the service sector, you can try to prevent the development of a negative scenario. To do this! you ne to make calculations in advance, determining the maximum possible losses that the company can incur bas on the results of the month. Basically! their size corresponds to the amount of fix business costs. In fact! the company incurs maximum losses when there are no sales at all.
Of course, we can assume modern philosophy continues that someone is ready to work in advance, but this is already very short-sight (in this case, the losses will be even more significant). Then you ne to multiply the figure of the maximum possible losses per month by two or three. This way we will get the amount that nes to be set aside to create a financial safety cushion for the enterprise. Let’s remember our example again, where the company spends 270 thousand per month. In its case, the size of the cash reserve will be from 540 to 810 thousand rubles.
The task of each entrepreneur is to collect this amount and put it in parts into several deposits in different banks with a high rating. Often, this money is kept in the personal deposits of the business owner, so it can only be us with his direct participation.
Principles of promoting business in the service sector
- how we want consumers to perceive our services;
- what is the quality of the services offer;
- launch dates and bulk lead duration of the advertising campaign;
- what is the expect benefit;
- how we will differentiate ourselves from our competitors’ advertising.
Promotion must be bas on a clear understanding of its goals.
The meanings of marketing strategy are ti to clients, intermdiaries, employees or competitors. Having defin the goals, it is necessary to select the main elements of marketing. Among them, we can highlight personal sales, online and offline advertising, promotions and discounts to stimulate sales, PR or direct marketing.