A product owner is a specialist who helps release a product. He studies the customer’s wishes and needs, creates a technical task for the development team, and is responsible for the final result. The goal of a product owner is to create a product that is valuable to the target audience.
The product owner generates and tests hypotheses to understand how to improve the product. Conducts market analysis, helps to create product requirements, develops a product roadmap, and guides developers in the process.
It helps to create a good final product
refine and update it. It suggests measures for its job function email database optimization, studying metrics: customer retention and churn rate, active audience size, etc. It monitors the performance of each new version of the product.
In essence, the product owner becomes an intermediary between the customer and clients, on the one hand, and the development team, on the other. It is more visibility on social media important for the product owner to ensure that clients receive a valuable product. To do this, he collects data and monitors the actions of developers.
The product owner can be the customer or the product manager. Read on to learn about the differences between the roles of product owner and product manager.
What does a product owner do: main responsibilities
The responsibilities of a product owner may vary from company to company, as the conditions depend on the specifics of the company’s work. In the classic version, the product owner functions are as follows:
Defines product requirements. The product owner researches the market and analyzes the needs of product users to determine the requirements for it. He singapore phone list conducts customer interviews and user testing to get the most complete feedback. This part of the job can be done by a product manager, if there is one in the company .
Manages the backlog. The product owner creates a product backlog – a list of tasks for developing a product. He constantly monitors changes in the market and customer requests in order to change the priority of tasks and plan the team’s work .
Works with all participants in the process
The product owner holds meetings, issues releases, collects feedback from clients. He will also have to communicate with the development team and the customer, employees of the marketing and sales departments .
Oversees the development process. The product owner studies how well the product meets the technical specifications. The product owner decides what adjustments should be made to achieve a better result. As a rule, his responsibilities include upgrading the product .
Controls the result. The product owner ensures that the team achieves KPIs — key performance indicators. He also evaluates the product’s progress by comparing the necessary metrics and conversions. This allows you to find growth points for the business.