A startup founder must be mentally prepar for the fact that at any moment something may not go according to plan. Therefore, before launching a startup, it is important to prepare for the ne to quickly make decisions and direct the team along a new development vector.
An entrepreneur can use special techniques that help manage a business when circumstances change. For example, there is the ADKAR method. According to this concept, a manager should help employees go through 5 stages so that they learn to do something in a new way.
Research your target audience
To launch a startup, it is important to know the target industry email list audience of the product. These are people who are interest in the product or service. If the startup founder does not understand what exactly the target audience wants, there is a risk that his product will remain unclaim.
Let’s say an entrepreneur came up with his first startup – an app that lets you compare prices for beauty services. They rais money, launch the app, but people don’t use it because the service is paid. The startup simply didn’t think through a free plan, and users found it easier to compare prices manually, since it’s free.
Because of such mistakes, a startup can fail, people will what are the types of customer service? quickly lose interest in it. Therefore, before creating a startup, it is necessary to identify the target audience, conduct surveys and interviews with it. This will help to understand what functions or characteristics of the product are important to people and how much they are willing to pay for it. This is very important, as we understood from the example above.
The essence of a startup is to offer people a solution to their problems
To do this, you ne to study what nes the target audience trust review has. That is, it is important not to make assumptions, but to collect specific data and develop a product bas on them.
There are examples of startups that solve problems for several segments of the target audience at once. For example, a startup from Russia creat the EatMe app. With the help of this service, restaurants and cafes sell off dishes that they will soon ne to write off. Due to this, people buy food at a lower cost. The startup simply solves two problems at once: restaurants sell off excess food and make money on it, and people get dishes at a discount.