What data should you It is often said that Content and Inbound Marketing are fantastic approaches for companies that want to improve their SEO, generate leads, and, more broadly, develop their online business.
It’s true.
But what is not emphasized enough is that
Without data, these two approaches very quickly become budget sinkholes.
There’s a limit to the number of quality articles telegram data you can produce, and the number of actions you can take each month to optimize your existing content.
If you don’t prioritize these contents and actions (starting with those that will require the least effort for the most results), you risk finding yourself facing a disappointing return on investment.
It doesn’t matter if you work in an
International group that houses several dozen internal editors or in an SME that is just starting to use content marketing: you should use data to drive your efforts .
In this article, I suggest you revisit 6 fundamentals of Data-Driven Content Marketing.
What content are you most interested in producing in the coming weeks?
What are your “killer contents” and what would be the most effective way to use them?
Who are your competitors’ top performers and what lessons should you learn from them?
Who are your low performers and how could you boost their results?
- What information should you add to your effective graphics for social networks briefs to increase the performance of your content?
- Are you sure you have enough data on your targets?
Do these issues speak to you?
By using them as a priority in your
lead-nurturing campaigns (= these automatic email sequences that you send to nurture and inform Internet users who have left you their email), by using them more on your social networks, by giving your sales team the means to use them during their exchanges with customers or simply by pushing them at key moments in the user journey (on a particular page of the site, in a particular banner, etc.).
Second, these are contents that deserve regular updates after publication.
The symptoms are different, but the result is the same: you’ve stumbled upon a topic that really resonates with your audience (sometimes without even planning or calculating it in advance).
These “Killer Content” have an important role to text services play in your content marketing.
First, this is content that you have every interest in exploiting.