Google Analytics into an effective SEO tool

One of the main advantages of Google Analytics is that it has established itself as a standard in  website audience analysis . According to Build With , approximately 7 out of 10 sites with the .fr extension have adopted it.

 

In this example, we can see that my article on Chatbot Messenger takes on average 3 seconds longer than the site average to load and that it has a higher than average bounce rate .I am free to try to improve my loading time in order to gain a few seconds which will improve the user experience and, possibly, the SEO of the article.

Build With finds traces of GA tags in more than 7 out of 10 sites ending in 

 

Here are 6 ways to use this omnipotence to help industry email list your site’s SEO and, eventually, your work in the eyes of your clients.

1. Creation of a 100% SEO dashboard

To illustrate the fruits of your labor, a table with figures is worth a thousand words . Google Analytics offers you the possibility to create your own dashboards from scratch. Simply click on Customization > Dashboards > Create and add widgets .

For my site, I chose to create one exclusively dedicated to SEO. Here’s an excerpt from it (it’s one of the dashboard templates that can be directly imported from the Google Analytics Hacks file  I offer on my site).

 

This Dashboard only includes organic visits

 

Note that you can visualize the dynamics of change the buyer thinks about it by editing the selected period in the top right corner and choosing to make a comparison. This is a way to highlight the progress your work is making on the selected indicators.

2. Evaluate the quality of leads generated by organic traffic

Before estimating the quality of your leads, your site’s clean email Analytics account must have at least one objective configured (if this is not yet the case,  this article  details the steps to follow).