SEMrush Study: 5 e-commerce Running PPC for an e-commerce site is a great business. You can see how every dollar spent on AdWords is transformed into real conversions and sales. But sometimes it doesn’t go well, and you watch your money fly out the window.
There are hundreds of reasons why an AdWords campaign might be underperforming, and many of them are rooted in common myths and misconceptions. We’ve all trusted mantras like “every ad must have a call to action” before realizing that wasn’t always the case. So, we decided to use data to examine the most common trends and claims in PPC.
To help e-commerce businesses SEMrush Study: 5 e-commerce succeed in 2018
we conducted a comprehensive analysis of 8,000 e-commerce sites across various industries. It provides a comprehensive picture. Of how e-commerce is leveraging. Seo, ppc, and content in its marketing efforts. And reveals the trends worth following in 2018.
We specifically wanted to know if popular myths fax lists about AdWords strategies in e-commerce could be trusted. Let’s take a look at the results:
What myths have you encountered in your work? Feel free to share them in the comments to help others avoid falling into some of the most common traps!
Bonus: to promote your work as an SEO consultant
As an SEO consultant, it can be frustrating to see the benefits of your work reduced to just gaining rankings on Google.
To offer a new perspective to your customer, you can adopt the following technique:
Return to your Search Console report and export what content are you most interested in producing in the coming weeks the table of queries that generated the most clicks. For the most numerous and relevant of these, try to estimate their CPCs in the case of traffic purchases.
To use the “Chatbot Messenger” example, simply open your SEMrush account, click on Keyword Analysis > Phrase Match , and type in the phrase.
The Cost per Click on an ad positioned on this query is estimated at 1.42 euros
By integrating the CPC value into our previously exported file, we are able to estimate the “value of clicks obtained” using a new approach.
My 17 organic clicks obtained on “Chatbot Messenger” are worth €24.14 in SEA
So you can calculate what the SEO investment has saved in SEA .
On your side, what other report do you usually create clean email with Google Analytics to assist or evaluate your SEO work?