Publishing blog posts is a time-consuming process, but it is extremely important for SEO results. So how often should you publish blog posts for the best SEO results? The answer is that it depends on what kind of business you run. But regardless, you should be posting at least once a month.
Even the posts you write can have different local marketing email list purposes, such as driving traffic or serving as a foundation for other posts to link to. So as you prepare to create your content calendar, learn how to decide when and how often to publish content to your blog.
How many blogs should I publish each month?
The number of blogs you should publish each month depends on the type of business you have, the competition in your industry, and where you are in building traffic to your site.
But if you’re in the maintenance stage it increases collaboration without where you’ve built up some traffic on your site and want to continue growing it, here’s how many blog posts you should be publishing each month.
- Media: You will be publishing content almost daily, at least 20 blogs a month, because your entire business model is about attracting people with fresh content.
- B2B: Your buyers are well informed and often include a committee that decides what product to purchase. You need to stay top of mind, but still publish in-depth blogs to help buyers make decisions. You will need 2-3 blogs per month to stay relevant.
- B2C: Your consumer is likely passionate about your product and loves to read about it. You also likely have a lot of competitors trying to rank for the same keywords as you. For best results, you should publish 3-4 times a month.
However, these numbers are general guidelines. The important thing is to have quantity over quality. So if 24-36 blogs a year seems too daunting when you’re creating your content calendar, realize that you can cut that number down to once a month by adding a few extra blogs during busier seasons to drive more traffic.
Factors Affecting Blogging Frequency
The frequency of blog posts depends on sault data several factors. These include the following factors.
- Content Marketing Goals: Before you create your content calendar for the year, think about what you want to achieve with your content. Do you want to increase traffic, boost engagement, or fill your lead generation funnel? You may be reading this and thinking that all of that is great. But to start seeing results, you need to focus on one area.
- Resources: Content management and generation takes a lot of time and knowledge. The next question you need to answer is whether you can write quality content every few weeks and have a team to regularly post and optimize that content.
- What’s really important: Ultimately, you want to publish enough content to reach your goals without spending too much of your marketing budget on content alone. When thinking about your content plan, you should write it with the reader in mind, not just the search engines. Sure, you want traffic to your site, but you can’t just publish random posts that no one will want to read. If you can’t publish quality content 2-4 times a month, just focus on once a month to start.
Assessing Resources for Content Creation
Before you commit to determining how many blog posts you will publish each month, you need to assess your resources. This is one of the main factors that will determine your publishing frequency.
SEO relies heavily on the quality of content. There are 7.5 million new blog posts published online every day . So what will make your blog stand out and make Google decide it should be at the top of the results? It all comes down to quality and answering readers’ questions.
If you don’t have the time, budget, and team to maintain your blogging frequency, you won’t get the results you’re aiming for. And publishing low-quality content can do more harm than good to your rankings. Thin content — or content that lacks depth — is never good and can also hurt your SEO.