It is evident that world of seo the use of the internet and search world of seo engines like Google to perform any type of query is increasingly widespread around the world and has become an important part of most people’s lives.
Currently, Google’s systems are specifically to give greater relevance to content quality, on several factors. These factors allow it to rank content that is most useful to users, using several criteria that are no longer a mystery.
One of the most relevant criteria today is known as EEAT, which is why, when generating web content, it is important to understand what Google EEAT is, its origins, the advantages of considering this criterion, and how to implement it to obtain the greatest benefits.
What is Google EEAT?
Google EEAT, or simply EEAT, is a concept that has its origins in EAT, a criterion that in 2015, although it wasn’t until 2018 that it began to be widely in the SEO world.
Google EEAT is a criterion that allows Google’s systems to evaluate web content and identify a group of four specific factors, which serve as a basis for determining the level of content importance and establishing its relevance to search engines.
The factors that make up the EEAT criteria for evaluating web content are experience, or expertise, authority, and reliability or trustworthiness.
What does EEAT mean?
The acronym EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness . These four factors are known as EEAT, or Google EEAT.
Each of the factors that make up the EEAT criterion has its own characteristics, but the same level of importance when by Google’s systems.
Experience
Experience is Google’s newest evaluation factor and refers to the firsthand experience content creators have with a specific topic.
Experience, as part of the EEAT criterion, provides the user with a type of that is highly today, as it is chinese overseas asia database a sample of the reality surrounding the topic and complements technical or theoretical .
Expertise
Expertise is an evaluation factor that allows us to measure the level of or necessary skills that content creators agency marketing professionals possess in order to talk about a specific topic. In other words, this factor considers how expert the creator of the content in question is.
Although experience and are factors, they should not be with each other.
For example, if the content
Deals with a legal , the expertise or of experts in the field is of great importance to understand the types of , the conditions to complete them, and their implications. Furthermore, the firsthand kuwait data experience by those who have the is extremely useful to understand how long it takes to complete the and how the mechanisms actually work.
Another example that illustrates
The difference between experience and is information about health treatments. In this case, information! about the types! of treatments! currently! available from! experts (Expertise) is very useful, as is the! personal experience by patients who have the treatment (Experience).
Trustworthiness is perhaps
One of the most! important factors! when evaluating! a website! as you will ! have a! low EEAT if your trustworthiness is low! even if the! rest of the! factors have ! a good rating.
Similarly, Google recommends reviewing
The opinions of other users and content creators about the website and assessing whether there are any conflicts of interest.