You only have a couple of seconds to attract the reader. A brief overview of your services .Use your content wisely to convince them to stay and learn more about your company.
Here are some aspects you should include in your outline
- This can be a link to your services page, but small business email list visitors to your site should know at a glance what you do.
- Describe who you provide services to. If you contract primarily with other businesses to perform commercial work, you should make that clear to the average consumer who visits your website.
- Explain what makes your business unique. Do you have special payment terms that will help your clients get the work they need/want while still saving up for it? What about warranties? Can you describe the level of experience your team has to demonstrate impressive quality work? Do your materials stand out in any way? Without naming your competitors specifically, highlight how you are different from them.
- Describe the elements that make your business trustworthy. Customer reviews and ratings from third-party sites are great here.
- Make it clear what your site visitors should do next. Filling out a “Get a Quote” form or other contact forms can be helpful in steps to an effective marketing automation strategy converting these visitors into prospects.
Services
Your service pages should describe what you provide to your customers. But they should also explain the problems your customers may face and how you help solve those problems.
While your visitors may have landed on your site looking for a company that can complete an addition to their home, they may not know that you also have a design team to help the client bring their vision to life.
Explaining in detail what you do for your clients can make a big difference in making them feel comfortable and confident to take the next step.
About Us
The About Us page is not so much caseno data about your company’s history as it is about the elements that make it unique and attractive to customers. Focus on what makes you special and show that you know what your customers want from a construction company.
Include third-party testimonials here to back up what you say about your company. If you think customers might have reservations about hiring you, include that as well so that customers don’t have any obstacles to contacting you.
Our projects
This page will likely be mostly visual. But a short story about your recent projects will also show how you solve your customers’ problems. The finished product demonstrates that you know what you’re doing. But the story behind it shows how you serve your customers in a unique way and with outstanding service.