For many B2B companies, email marketing has long been an established marketing tool. This is not surprising, as almost every target group can now be addressed via email. In view of this, it is all the more surprising that the B2B email marketing segment often still lacks any basic knowledge of email marketing.
If certain rules are not followed
B2B companies must expect poor open moj database rates, click rates, damage to their image and even legal consequences.
If you find the following points in your own newsletter or e-mailings, you should act immediately.
#1: The design of the newsletter is reminiscent of the B2B email marketing year the company was founded and, at best, triggers nostalgic memories of the past century in the reader.
#2: The subject of the mailing is aimed at puzzle lovers. The task is to guess what the subject line says. The solution is the main information in the mailing.
#3: The text of the mailing reflects the author’s high level of writing skills, including conjunctions, attributes and sound figures that flow directly tips to improve website accessibility in 7 simple steps past the interests of the fast-moving online readers in a seemingly never-ending continuous text.
#4: The timeliness of the mailing is only evident from the date. There is no interesting news with added value for the reader.
#5: Dealing with the enormous variety of topics in B2B email marketing the mailing can bring even motivated readers to their knees.
First heat it up
Then let it fall. There is no way out of this email. Links to further information are completely missing.
#7: When segmenting the target group, there is a strong orientation towards Article 3 of the Basic Law. Whether prospective customers, new customers, existing customers or inactive customers – everyone is equal in the face of this newsletter!
#8: E-mails are sent in piecework mode. The jiangxi mobile phone number list break between mailings is about the same as enjoying a cup of coffee without taking the brewing time into account.
#9: The time of sending the mailing corresponds to the working hours of the target group, but in a different time zone.
#10: Emails have a huge reach. They even reach people who have never heard of your company before.
Conclusion
Important for success are relevant content, understandable B2B email marketing wording, clear calls to action and telling exciting stories that create an emotional connection with the reader. Segmenting the target group according to situation and interests also contributes significantly to the success of the mailing. Opening and click rates can be significantly improved.
Structure and content are the pillars of a mailing. If these are presented in an appealing way, almost nothing can go wrong, as long as the legal conditions are observed. If you don’t give your newsletter much thought, you should stop sending it. Because in the best case scenario, it will end up in the virtual trash cans of potential customers.