One of the most efficient and meaningful tools for lead generation and image enhancement in the B2B environment is search engine advertising. B2B search engine advertising It is therefore all the more surprising that many B2B companies often do not even have a basic knowledge of search engine advertising.
The potential of search engine advertising is particularly evident in the high number of daily searches on the world’s most used search engine, Google (market share in Germany over 95%). Furthermore, almost every target group can now be reached this way.
If you don’t pay attention to some basics
B2B companies can expect poor rankings, poor band database CTR rates or high costs. If you recognize yourself in some of these points, you should act quickly:
#1: For all keywords, only one match type is possible: Broad. According to the motto: The more impressions, the greater the probability of reaching potential customers
#2: The keywords that are advertised via the search B2B search engine advertising engine represent a hodgepodge of product terms and company-internal terms.
#3: The structure and naming of campaigns is usually taken over by the advertising programs or the sales structure. As a result, meaningful naming of campaigns and ad groups is often omitted.
#4: The ad groups are bursting with keywords. The more keywords there are to choose from, the greater the probability that one of them will match the search query.
#5: Variety comes in the form of foreign language ad copy. The language of the landing page is completely irrelevant.
#6: A German ad text is also displayed inhow to create an xml sitemap in wordpress in under 2 minutes France. The country setting option must ultimately be used.
#7: Internationality is a top priority: Italian ad text, German website, duty fulfilled!
Links only lead to the homepage
From here, the potential new customer can then fight their way through the website’s confusing paths.
Balance at the end of the month: Lots of impressions, low click rate, no new leads or new customers. The details of the campaign evaluation are often not evaluated and interpreted.
Conversion tracking is not used. It will pay off somehow. B2B search engine advertising Focusing and constantly optimizing according to information needs and search queries is too time-consuming.
Conclusion: Important for success in search engine advertising are the selection of the right keywords, the campaign and ad group settings as well as the website itself.
To be successful with search engine jiangxi mobile phone number list advertising in the B2B segment, you should not just limit yourself to the essentials, such as using only product terms when compiling keywords, but also think “out of the box”, ie put yourself in the shoes of your customers and potential new customers. Likewise, do not expect an English person to understand a German ad text, instead offer them a text in their native language.
Also remember that search engine advertising is a dynamic marketing tool that requires constant monitoring and support. The basis for successful B2B search engine advertisingsearch engine advertising is already created when the advertising account is set up. A well-structured account, a careful selection of keywords and a user-friendly website are guarantees for quick and visible success.