Be alerted the day after a I then recommend going to Conversions > Multi-Channel Funnels > Indirect Conversions .
This allows you to visualize, in detail, what organic traffic has generated for your site.
This report allows you to distinguish between two types of conversions:
- Conversions resulting directly from a session initiated following a query on a search engine.
- Conversions from users who visited your site via search engines and later returned to your site via another channel to convert.
To give you a better understanding of your user journey
In the context of an e-commerce site, this report c level executive list can also quantify the value of transactions generated by SEO traffic.
The number of transactions in which search engine traffic played a role increased in volume over the 30 days
A small clarification: it is logical to find higher amounts here in indirect conversion, because the average basket is generally higher when it comes to more involved purchases , requiring several visits to the site before making the payment.
The last column also offers a coefficient
that allows you to estimate the “temperature level” of your visitors from search engines. The closer it is to 0, the warmer the traffic generated by natural referencing is and the more it converts directly. Conversely, if it is above 1, this indicates that this channel generates more indirect conversions than direct conversions.
Implementing an effective content strategy is are you sure you have enough data on your targets becoming increasingly demanding. According to a study conducted by Backlinko , an article ranked on the first page of Google has an average of 1,890 words. For example, it took me more than 6 hours to write this article, even though its research phase is almost non-existent (since I only share practices that I already use and it has fewer than 1,400 words).
The average number of words in articles ranked on the first page of Google
Google’s algorithm undergoes frequent changes. Google Analytics’ custom alert system can therefore be used to send you an email in the event of a concerning drop in organic traffic.
Given the low volume of traffic received on La Strat , I have chosen clean email to only receive this email if there is a loss of organic traffic greater than 20% compared to that recorded last week on the same day.
Here is the procedure to follow