Content Marketing is a powerful strategy to attract traffic and generate engagement.
Among its possibilities, visual content is one of the most interesting to the audience. Because of this, choose visual storytelling as a tool is becoming more important.
Statistics help understand the impact of visual content: the brain processes images 60 thousand times faster than any text.
Thus, if a brand offers good storytelling in a hungary phone number data visual format, there is much more chance that the receiver of this message will engage.
More than just telling a story, this strategy aims to do this using emotional triggers.
A marketing team that knows how to use visual emerging trends in legacy system modernization storytelling can achieve impressive results as long as they learn how to use this tool.
This post will cover the following topics:
- What visual storytelling is?
- What are the benefits of this strategy?
- How can a company use visual storytelling?
- What brands are using this strategy?
Keep reading and learn!
What visual storytelling is?
Visual Storytelling is a strategy that aims frist database to create narratives able to engage the public using visual media from the most diverse.
The concept is to make the brand’s persona attracted by content that addresses problems they have in common with this narrative’s character.
The main differential of the format that we deal with in this post is that it is done based on visual content. We are talking about several media types, such as:
- videos;
- GIFs;
- images;
- illustrations;
- graphics;
- motion graphics;
- memes.
You can find examples of visual storytelling with different approaches. The tone of voice of the company is a factor that directly influences how to build this narrative and which media format chooses.
For example, if we are talking about a company that uses a relaxed and fun approach, you can perfectly use a meme.
To have value in the storytelling concept, it is indispensable that it reports a fact that generates identification in the target audience.
Video is the most powerful format
Videos have never been Content Marketing stronger than they are today. With the appeal of being visual content, they are in themselves more able to catch the audience’s attention and engage.
Some data help to understand how powerful videos are. These are some of the main ones:
- 100 million web users watch at least one video a day;
- by 2022, video will be 82% of all internet traffic;
- 85% of businesses use video as part of their marketing strategy.
Video is a rich format in which it is possible to create visual productions with more features.
In videos, it is possible to insert testimonials, real images of consumers. Besides, this format has a greater capacity for engagement, as shown in the statistics presented above.
What are the benefits of this strategy?
Visual storytelling is a strategy capable of bringing many earnings in terms of engagement. Besides this achievement, high-quality visual content can generate a greater brand perception in the consumer.
A picture of a product, when well-produced, generates an idea that the brand sells something of quality.
When this image is part of a narrative that highlights the product and creates an idea of buying needs, the consumer is achieved Content Marketing much more easily.
There are some concrete benefits to adopting a visual storytelling strategy. Get to know the main ones below!
Greater engagement
The role of storytelling is to illustrate the audience’s expectations. That’s why visual storytelling creates campaigns that attractively show the benefits of the products.
For example, if we are talking about a service, a campaign can show in visual content how beneficial its use is.
Engagement is achieved when the central character of this campaign reaches some goal using that service. The way the story is Content Marketing told is always designed to show the audience’s problems and the solution they seek.
If the consumer was searching for something that could satisfy him somehow, he has the answer that it is possible in the storytelling. Engagement is quick in a straightforward process.