The motivation of traditional CRM is to record large amounts of customer data and automate sales, marketing, and customer operations. It is mainly focused on customer management activities and transactions.
In contrast, social CRM focuses on building and nurturing
customer relationships. It helps increase turkey phone number data customer engagement primarily through Facebook, LinkedIn, Instagram, etc.; boosting your brand’s social presence and attracting more visitors.
Social CRM allows you to:
Identify marketing trends.
Generate leads.
Post social content or schedule to save time and increase productivity it for later by adding a date and time.
Use comments or DMs to address live queries and take appropriate action.
Build a personalized dashboard to track user engagement
from likes, shares, and comments, the number of questions or complaints raised, average response rate, and more.
Benefits of Combining Social Media and CRM
There are countless benefits of integrating social media with your CRM. They are as follows:
Social CRM:
Provide an omnichannel experience:
It helps to consolidate all customer interactions on a single platform and provides a 360-degree view of your customers. When you are able business sale lead to view all customer data, it will be easy for you to segment your customers, identify buying patterns, track feedback, and more.
Empowering Customer Service: Social CRM makes it easy for support teams to answer many customer queries. They can cut down on long phone calls and respond through comments or personal windows.
Deliver a personalized customer experience: When you can seamlessly segment your customers, it becomes easier to understand their unique needs and provide tailored services. This way, you can instantly increase customer satisfaction and build loyalty.
Expectations for Social CRM
Social CRM is a concept that has been introduced before,
because many CRM software have built-in social modules.
Check out Vtiger’s social module .
However, in the future, you can expect to witness leading CRM software transforming into social CRM with advanced features. With powerful tools, you can predict direct sales from social CRM, and sales and support practices will change. Ultimately, social media will play an integral role in the buyer’s journey from the first touchpoint.