Chatbots are the most widely used tool Businesses in turn for carrying out this type of relationship with customers. This is because they can interact with customers in real time, are able to understand the context of conversations, can carry out transactions and resolve low-complexity problems. Similarly, they are able to escalate a case to a human representative if necessary.
Communities
Nowadays, brands have seen communities as a great tool to get to know and interact with their customers.
Creating communities allows customers to
Share their experiences and find solutions to common problems. from their customers and exchanging knowledge with community members.
The Microsoft community is one of the most interesting examples. In it, anyone can ask a question and receive answers from both the company and other members.
Collective creation
Imagine a customer who wants to buy clothes from an e-commerce store and, before completing the transaction, customizes their item. When they receive their order, they log on to one of their social networks and upload a video explaining how the purchasing process went, as well as telling the world about their feelings regarding the product they purchased and the customer service they received.
You are actively participating in the development of the product, right?
Collective creation encourages dataset the participation of prosumers to strengthen relationships with companies and improve products or services.
These types of consumers create high-quality content and have the means to do so. They are also very well informed about market trends and are able to deeply analyze companies’ business processes.
The participation of prosumers in collective creation can be seen in:
Written comments;
videos;
social media posts;
podcast talking about a specific product or service of a brand.
5. Source of income
The source of income is the although the tight deadline usually methodology that a company follows to get its customers to purchase its america email product or service. Below we mention some types:
6. Key Resources
They are the fundamental assets of a company to provide added value to its customers. Resources can be classified as human, financial, physical and intellectual.