Product traceability meets consumers’ growing demands for origin and environmental impact. This is what “Tracr” is responding to, a technology also based on blockchain developed by De Beers to guarantee the traceability of diamonds from their extraction to their sale and which illustrates its commitment to cleaner and more sustainable sourcing of its raw materials.
This commitment is also reflected in the management of internal activities
Concepts such as the Environmental P&L have emerged, such as that of Kering !which allows it to quantify through data the environmental impact of all its activities from the production to the distribution ! of its products, to analyze the environmental costs associated with its operations and to take measures to reduce this impact.
Finally, it is impossible not to mention second-hand, perhaps THE ! essential china phone number library trend in luxury. Thanks to data and AI, the evaluation of pieces, the detection of counterfeits and the analysis of resale ! market trends are more precise and faster. Brands like Chanel collaborating with resale platforms like Vestiaire ! Collective ensure the authenticity of products put back on the market and better understand the preferences ! of consumers wishing to acquire vintage pieces, thus extending the life cycle of their creations.
As the world of luxury transforms, data and AI are positioning themselves as essential partners for Maisons. By anticipating trends, offering unique experiences and strengthening trust and sustainability, they are defining the next era of excellence in the sector.
To go further:
How is the luxury industry’s corporate social responsibility (CSR) perceived by Internet users? Discover a study of online conversational trends carried out by Converteo.
The representativeness of luxury brands is the CSR commitment most ignite 2024: microsoft claims to improve its copilot ai discussed ! among Internet users (40%) ahead of responsible production and consumption (37.6%).
>Thanks to the semantic artificial intelligence of Synomia by Converteo ! conversations on social networks (X / ex-Twitter, Instagram and LinkedIn) of 25,000 Internet users, relating to the CSR commitments ! of luxury mobile list brands were analyzed, between June 2022 and June 2023, giving a unique reading of the view taken by consumers on the major players in the sector.