Contextual advertising Here the buyer takes the initiative to get a solution to his problem. Your task is to use contextual advertising in marketing promotion in order to be able to give the offer the potential client is looking for in time.
When using targeted advertising, the client can b job function email list e sent to the brand community, but for contextual advertising, a real website (or at least a one-page landing page) is needed. It may not be very advanced and technologically advanced, it is important that there is a catalog of your products and there is an opportunity to place an order through the site.
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It is better to advertise a new product in search engines. There, the ad will clearly match the search query, which will give the maximum conversion into sales. Afterwards, you can test hypotheses on other advertising (YAN and KMS). Usually, there are larger coverages, but lower conversions.
The third step is to try advertising in video services. Built-in advertising or pre-rolls are unlikely to generate many sales; this campaign can rather be classified as a reach campaign. It will cope with its task (attracting attention to the product).
For this type of marketing promotion, Yandex Direct is used.
Bloggers and Influencer Marketing
People are used to trusting public figures, so influencers are still in good standing with brand marketers. Sales will come from bloggers on the platforms where your audience is located.
With a small initial budget for promotion, choose bloggers with an audience of several thousand. Until now, someone is ready to work on a barter basis for goods or accepts a modest payment of 300-500 rubles per publication. Large bloggers cooperate exclusively for money. The cost of advertising starts from 5-10 thousand and depends on the promotion channel.
In social networks, an influencer’s reach can reach up to 40% of the account’s declared audience.
Audience behavior and interest in the product depend on the brand’s unique selling proposition. The choice of blogger is also important, because someone may have a lot of bots and an inactive audience or an account topic that is not suitable for you what data should you use to prioritize your You can request statistics before buying advertising or view it through the LiveDune and JagaJam services.
To find the right influencer, use:
- Services WOWBlogger, trendHero, Easyprbot.
- Recommendations from others on social networks.
- Subscriptions of your audience.
Cooperation
Collaborations with another brand in a related field will be very interesting components of marketing promotion. They will allow exchanging similar audiences and increasing traffic, and brands will create an additional exciting news hook.
Be creative when looking for a partner to collaborate with. To get a good experience, choose brands that are close in values and whose audience overlaps with yours. If you make cool workout clothes, it would be appropriate to collaborate with a fitness nutrition brand.
Geolocation and maps
The relevance for offline points of sale is high cyprus business directory A person searches for the necessary company on the map and wants to find out more information about it (location, website, contacts, working hours and reviews). For this, it is important to fill out the entire description of your business in detail in order to win over a potential client.
The easiest way to find sites for promotion is through Wordstat. It will give you exactly the wording that your potential clients enter into the search engine. It happens that the first pages of the search engine output only show catalogs or directories, but on the right or at