Sometimes, paradoxically, to sell you have to put aside the obsession with selling.
Promoting good experiences and investing in building healthy and solid relationships with clients and users is usually more profitable , as it generates qualified business opportunities with a high probability of success.
In the case of Landing Pages , this principle applies perfectly.
Instead of using these sites to encourage im romania phone number data mediate purchases, transform them into interactive sites and fill them with valuable information and content that will allow you to captivate the user and strategically manage commercial processes.
This is what Sears did with the Ion software , in which they created an interactive Landing Page that transmits relevant information about their products and services with several elements that the user can click on to find out more:
4. Distribute interactive ebooks to educate and strategically manage the user
In Content Marketing, eBooks are highly valued materials, due to their ability to educate the user, delving into topics of interest .
For this reason, applying them will allow you workspaces beta feedback to strategically manage people, encouraging them to advance through the stages of maturity until they reach the purchasing decision with a high probability of saying “yes.”
Furthermore, when they are interactive, ebooks optimize the experience and are even more specific in resolving doubts and concerns.
Interactive digital books focus on the response that the reader is looking for, since they change as the user interacts with them.
These ebooks include sections, questions and different windows that the person can access according to their interest.
5. Use virtual simulators for the user to test the product
There is no doubt that e-commerce has grown by leaps and bounds. In Mexico , for example, it increased its penetration by 28.6% in 2019 alone.
Although it is at the top of the world and is highly valued, e-commerce, like every modern element, still needs to overcome certain objections from some users .
One of the classic objections to e-commerce is that, c phone number as it is carried out virtually and remotely, the user does not have the possibility of testing the products and services that he will use, as happens in physical or traditional commerce.
Luckily, if you build an interactive ecommerce and include virtual simulators, they will no longer have this argument against you.
In the apparel industry, for example, top fashion retailers offer interactive fitting rooms on their websites, so people can see how they will look in certain products.
Software companies also provide interactive demos of their platforms and tools, so that people can explore their functionalities and scope without the need for in-person demonstrations.
6. Use quizzes to understand the maturity of the client or user
Quizzes are an important element of Big Data in e-commerce .
Thanks to these, you will be able to obtain information from your users, which you will then have to analyze precisely to transform it into concrete and coherent decisions.
Specifically, an interactive quiz will show you the level of maturity of the user or client regarding your product or topics of interest to your brand.
In this way, you will be able to adjust and orient commercial and sales processes to the real needs of people and their levels of knowledge, optimizing resources and promoting a greater volume of business opportunities.
7. Create interactive videos to captivate and collect data
Videos entertain, captivate, educate and, if they are
As the name suggests, these audiovisual contents stimulate feedback, whereby people click and point out items of interest , which will help you understand their behavior and preferences.
This format of material is also ideal for showing brands’ products in real situations and contexts, which generates reliability and improves the experience.
For example, as we will show later, a famous Italian footwear brand uses these audiovisuals to reflect the use and characteristics of its shoes in different places and climates, allowing the user to recreate real-life situations.