With the vast volume of content in news outlets, internal links become great allies when it comes to providing better navigation between categories and posts within your website.
In addition, it is a fundamental strategy to
facilitate the traceability of content by Google bots and drive traffic to content that is no longer current, but has great potential to prolong its positioning.
Many digital news outlets use internal link usa phone number data ing strategies. You can visit an outlet you follow and see how the content within the home page is organized into sections (or pillar pages ).
But between the pages of notes it is also very important to put into practice this cohesion with internal links, so that the Google algorithm understands that your medium masters various aspects of the topic.
Suppose you have a technology magazine and you produce articles like:
- “Mexican startup opens new offices in Argentina”;
- “Report X reveals the challenges of internationalization of companies in Latin America”;
- “The region’s entrepreneurial ecosystem received more than X million pesos in investments in the first half of the year.”
It sounds logical that those three pages are linked to each other, right?
These correlations are very important for SEO, because when crawling pages, Google’s algorithm tends to value the fact that your publication is constantly producing updated and relevant content on various points related to a topic.
9. Create a link building strategy
Link building is essential for SEO for media and is one of the main reasons for Google’s trust in them, as they are essential for increasing domain authority
10. Sign up for Google News
Google News is a search engine that filters thousands of news outlets and displays newsworthy stories to users , who can sort them by category.
To take advantage of this traffic source, you must submit an application. Google explains the content policies and technical guidelines for your website to be included in Google News. If you meet these requirements, you can submit your application with the help of Google Search Console.
Once your website is accepted, you need to the volume of traffic measured is decreasing make
11. Use Google Discover to your advantage
Google Discover is a Google feature that suggests content to users without responding to a search.
It does this through automated systems that c europe email onsider what interests the user, taking information from their search history and access to web pages on their mobile device, since it is only available on cell phones and tablets.
rch Console has a specific report on Discover, so your publisher can take a look at that to identify if your pages are already appearing in that section.
12. Improve your CTR
One of the ways to increase CTR is through differentiation.