Culture marketing, or cultural marketing for Spanish speakers, is a lesser-known marketing term that holds great importance. Its remarkable feature is that it can be used to create engaging content.
Brand culture is linked to cultural marketing, but they are not the same. Cultural marketing refers to strategies, and brand culture refers to their origins. Of course, they are closely related, but they must be differentiated.
One way or another, we introduce you to cultural marketing and brand culture! These two concepts can shake up everything you thought you knew about your brand. Plus, below, you’ll learn how to use them to create content.
What is ctural marketing?
Strictly speaking, cultural marketing refers to strategies and actions based on brand culture. Cultural marketing requires a solid brand culture to provide the foundation for its success.
This is a strategy applied in many companies, sometimes even unknowingly, where cultural elements are shared. Indeed, marketing is so broad that it can even include cultural elements within itself.
Cultural marketing strategies often include content, by nature. They aim to connect with people through engaging cultural elements that nourish the brand’s corporate identity.
What is brand culture?
Brand culture is the foundation of cultural marketing. It’s a term similar to corporate identity, but with a more social gambling data brazil connotation . It’s attributed to culture because of how it functions within the brand.
We could call brand culture, for example, typical office practices. Brand culture is reflected in how people think about the brand and how it acts (similar to a psychosocial phenomenon).
Why does cultural marketing matter?
The importance of cultural marketing can be found in its many applications in corporate environments. For tagline – what is it and what is its purpose in marketing example, it can be part of the way employees relate to the brand.
However, this section of cultural marketing can also be understood more broadly, since we are talking about cultural phenomena, harnessed for marketing.
Corporate identity
As we mentioned earlier, corporate identity is part of brand culture. This same culture can also be leveraged in cultural marketing, and often is.
A clear example of how Line data this can be seen and applied is with children’s juices, which are often portrayed as fun, tasty, and nutritious. And there are many ways this can be applied to other brands.
Visual identity
Visual identity is an important part of cultural marketing. Generally speaking, visual identity represents the entire brand, so for cultural marketing purposes, it can be very useful.
Cultural marketing can greatly leverage the benefits of a brand’s visual identity. Since visual elements are crucial in any culture, they cannot be overlooked in brand culture.
A united team
It’s important for employees to know where they work, what they do, and for whom. It’s human to be interested in knowing why they put in so much effort on a daily basis. Cultural marketing can be targeted at potential talent who might be interested in working with you .
In addition, it’s quite useful for creating workplaces where employees feel more united. In fact, it’s very important that employees themselves share the brand culture, or it will suddenly die.
Clients included
Customers, without a doubt, are also a valuable part of any brand. Without customers, no brand would truly achieve anything, so they are also part of brand culture. Often, it’s customers who actually drive this type of culture.
Although customers are sometimes externalized from brand culture, they remain a part of it. In fact, it’s often the customers themselves who make significant changes to brand culture. In these cases, companies themselves must adapt to them.