Craig Hammond from Curate influencer Peejamas b to c database shared a lot about their influencer marketing strategy on this episode of The Ecommerce Marketing Show.
One of the best things about partnering with influencers (whether paid or some kind of trade) is that you can typically use their content. Of course, make sure to get permission, but this is pretty standard.
You can post their images of your product on your feed. This gives you beautiful photography that you don’t have to try to create yourself.
Use the perfect hashtags
And finally, whether you’re posting custom content or curated content on your feed, you’re going to want to use the right hashtags.
Spend time on hashtag research
See what your target audience uses. See what competitors and industry influencers use. Look for businesses, in turn, benefit from getting hashtags with more than 1,000 post volume, but less than 500,000, so that your posts have a higher chance of getting seen by people who don’t yet follow your account.
You might want to start building be numbers up your Instagram following before you even launch your store, but for the sake of simplicity we’ve put traffic last.