Customer Relationship Canvas Economipia defines the Customer Relationship Canvas model as “the tool for analyzing and creating business models in a simplifi way. It is visualiz globally on a canvas divid into the main aspects that involve the business and revolves around the value proposition offer.”
The Canvas model is a strategic management tool to quickly and easily define and communicate a business idea or concept . It is a one-page document to capture the fundamental elements of a business or product, structuring an idea in a coherent way.
With the Customer Relationship Canvas model
You can detail the type of relationship you want to have with customers bas on the tools and channels you have us. Likewise, you can view your business from various perspectives, which allows for strategic analysis.
How does the Canvas model work in customer relations?
The Canvas model classifies the internal processes and activities of a business into 9 categories that represent a block in the creation of the product or service.
These categories represent the four main aspects of a company: customers, offering, infrastructure, as well as financial viability.
The right side of the Canvas list to data board focuses on the customer (external), while the left side focuses on your business (internal).
Both external and internal factors respond to the value proposition, which is the exchange of value between your company and customers.
Below we will explain each of the categories:
1. Customer segmentation
Customer how to use neural networks for business: examples and best practices segmentation is the process a company follows to divide its consumers into specific categories, according to their profile and behavior.
The goal of this process is to get to america email know customers better and meet their nes. Customers can be segment by, among other things, age, gender, interests and purchasing habits.
Some basic questions to ask when segmenting customers are: