Better profiling your audience in order to offer truly personalized browsing and purchasing experiences: increasingly, the success of an e-commerce project depends on the ability to create winning retention and loyalty strategies , where, as you can imagine, personalization is “queen”.
But when faced with a “new” e-commerce project, what are the recommended first activities and workflows?
The list is certainly long, but in this bahamas phone number data in-depth study, we have chosen to focus on 3+1 winning activities and present to you the Blendee APPs that will allow you to carry them out.
On-exit popup with form and recommendation: stimulate purchase from the first visit
Especially during the launch phase of a new e-commerce project, lead generation is essential to increase the customer base.
>In this regard, in order to make cost per action (cpa) the lead generation strategy more effective, it is interesting to include in the pop-up recommended products by selecting them from the catalog using the trend recommendation algorithm that allows to select the most popular items based on clicks and views in the store!
Cart Recovery Pro: Engages the user who has not completed their purchase
The objective in this case is to complete the purchase for all customers who have chosen to add products to the cart, but without moving on to the next steps of the payment process.
Here again, the numbers clearly uab directory show that cart abandonment is a recurring problem.
>However, by reminding users that they have left products in the cart, it is possible to recover more than 57% of revenue, hence the importance of implementing an effective cart recovery strategy, including through targeted promotions.
In this regard, it is advisable, as in the previous cases, to include the cart recovery email in a workflow.
Blendee’s Cart Recovery Pro app lets you design a well-structured flow using a trigger to identify abandoned carts in real-time and engage users with offers and personalized content sent via email, SMS, or push notifications.
Frequently bought together: personalize your product offering
Recommended and personalized products based on different types of algorithms in Blendee, as we know, can be placed in the most important sections of the store , from the home page to the categories page, to the shopping cart page.
based on the data collected, including according to page views or segment.