The major challenge of any Digital Marketing strategy is to establish an approach capable of generating, nurturing, and Examples of converting leads.
To conduct this process, countless tech companies already invest in the production of content for various channels, which continually raises the consumer’s expectations.
Therefore, it is necessary to create valuable indonesia phone number data experiences, in order to distinguish your brand from the competition.
How does one do this? By investing in Interactive Marketing. The production of interactive content offers the consumer an extremely engaging environment, making them a part of their own experience.
The interaction results in several benefits, which we will address in this text. One of them is the possibility of considerably increasing the company’s revenue.
Want an example? Using an Examples of interactive quiz, Bolt why begin legacy software modernization iOt generated more than 47,500 lead conversions, earning about 1 million dollars.
Do you want to know more about how tech companies are using interactive content to drive leads? In this text, we will answer:
- What are the benefits of using interactive content?
- How are tech companies thriving with interactive content?
What are the benefits of using interactive content?
Interactive contents are versatile resources that can be applied in different parts of the strategy and for different purposes. In this light, understanding frist database the ways it can benefit your business is vital for you to develop an approach that meets the specific demands of your company.
Attractive to users and full of advantages for managers, interactive content is already used by about 62% of digital marketers, according to a study by DemandGen.
The same source provides data that justifies such growth: interactive materials attract twice the engagement of static content.
If we were to point out the main benefit of this approach, it would in fact be the engagement. Interactive content meets the Examples of demands of the modern consumer, who values authentic and personalized experiences.
Such engagement is what unleashes a number of other advantages, which we will address below.
1. Generation of first-party data
A data-driven strategy has a better chance of leading your company to make the best possible decisions. Therefore, first-party data collection is one of the most important activities of Digital Marketing and, guess what, you can leverage it with the use of interactive content.
When you offer a quality experience to the visitor of your landing page, for example, you provide more reasons for them to trust your company. So, adding engaging elements to these pages is a factor that has everything to optimize your data gathering.
Other interactive formats are also excellent data collectors. Quizzes, for example, can compile information about the user’s purchase preferences, among other things.
Even if the interactive content itself does not directly produce first-party data, it can be used as a process facilitator. For this, of course, they need to generate great value for the user. Pay attention to this example of an interactive calculator, offered by Symantec.
The tool brings personalized results that help the persona solve their problems, generating great value. At the end, a CTA offers the Examples of download of a whitepaper and captures the user’s contact information.
This way, besides being an excellent data producer, interactive content is also an essential resource to boost your lead generation.
2. Improvement in conversion rates
As already mentioned, interactive content can be inserted in different parts of the sales funnel. Just as calculators can help generate leads, they can also function as a sales enablement resource. It all depends on how you design the strategy.
One of the impacts of interactive content on conversion rates has to do with the persona’s nurturing. As you know, you need to educate the lead in order to drive it to the bottom of the funnel, and interactive materials are more effective than static ones in this regard. This is what a Demand Metrics research shows.
The study questioned several digital marketers about the effectiveness of interactive content in customer education. 90% of the answers were positive. When the same question was asked in relation to static content, only 65% maintained their position.
Another example of content generally applied in the conversion phase is the interactive case study. This type of material, if static, usually presents long blocks of text, which can harm the lead experience.
However, through the insertion of interactive elements, the consumer’s journey develops in a smoother way.