Did you know that 37% of customers Exclusive personal expect to speak to the same customer service representative, regardless of the channel chosen? Well, dedicated personal assistance serves to fulfill that customer desire.
This type of relationship is characterized by close interaction between the client and the company through a specific representative.
The task of the representative assigned to each client is to accompany them throughout their entire purchasing cycle. In addition, they are primarily responsible for the entire experience that the client has with the company.
Exclusive personal assistance is frequently used in business-to-business
(B2B) sales , but can also be seen in businesses such as private banks and real estate agencies, for example.
Self-service
Today, 67% of people prefer self-service to being assisted by a company agent. This is because customers do not want to telegram number database waste time calling a call center, or they simply want to resolve their problems quickly and on their own.
Self -service is intended to allow customers to resolve their needs and problems without intermediaries. This allows processes to be more agile and consumers to be more autonomous.
These types of resources are used by companies in all sectors
But some of the most important success stories are those of giant e-commerce companies, such as Mercado Libre or Amazon .
These two companies have taken everything would have continued self-service to the next level. Within their platform, their customers can, among other things, sell, buy, make transactions or track shipments without the america email intervention of a representative.
Automated services
These are personalized self-service relationships where the customer’s historical preference is taken into account to improve the overall experience. This type of customer relationship is linked to Artificial Intelligence for businesses .
According to a study by Gartner , the number of brands that have implemented AI in their services has increased by 270% in the last four years. Meanwhile, Forbes magazine noted that 70% of Millennials have reported a positive experience with AI chatbots and the trend is for these numbers to increase.