Gamification is one of those terms that has gained popularity in Gamification to captivate recent years. But do you know what gamification is? Have you ever wondered how to use gamification in marketing?

“Man is a playful animal,” said the English essayist Charles Lamb when asked about the inherent competitiveness of people. The human desire to compete and obtain rewards that prove his success is undeniable.

In this article, we explore the basics of gamification and share some gamification examples so you can understand how to apply it to your marketing strategy.

What is gamification and what are its advantages?

To explain gamification, we must first say what it is not. Many believe it is the use of mobile games for advertising or as a digital branding strategy. Yes, but gamification goes one step further.

Marketing-oriented gamification is the use of game b to c database mechanisms and resources in non-game contexts, such as corporate websites or applications. It aims to incentivize user behavior and increase engagement by using techniques previously only available to the gaming industry: prizes, competition with other users, passing game levels, etc.

Carrying out a strategy that includes gamification has multiple advantages for companies and brands.

More commitment or engagement

With proper planning and customization for the target crm: the origin of every sales and communication strategy audience and the channels through which it will be carried out, user participation in gamification can grow exponentially. Rewards are a great stimulant for users.

Promotes competitiveness

Competition is encouraged among users, they feel that the brand is paying attention to them and that they are rewarded for it. The feeling of achieving the goal , having fun using the website or application leaves the user with a feeling of victory and very positive towards the brand.

Take advantage of the opportunity to get to know your target audience

Through interaction, you can define and segment phone number qatar different objectives, understand who your most active users are, and create personalized offers.

Improve brand image

When it comes to loyalty , gamification strategies in marketing can be very effective. Users’ awareness of innovative brands is increasing, and as interactions increase, they come to see it as a brand caring about them.