In this case, advertising messages are displayed on Yandex Maps and Yandex Navigator services. This allows you to show potential clients interesting information about the promoted brand, taking into account the geographic location of target users.
Banner along the route. An effective format of media advertising, which consists of displaying messages to users of navigators when the laos whatsapp data car is not moving. Information about the brand is usually shown at the bottom of the screen. Displaying during a stop ensures the safety of the driver and at the same time increases interest in the ad.
Banner on Yandex Maps . Advertisements can be published on YandexMaps. This covers a large number of representatives of the target audience. However, it should be noted that the banner will only be shown in the desktop version. You can adjust the frequency of its display.
Banner in Yandex Metro
The advertising banner is shown at the bottom of the display while the user is viewing routes. When you click on the banner, a page opens with detailed advertising content and buttons for the target action.
Route Pins . You can publish an reader loyalty: expand your recurring audience using these 7 tactics advertising pin with your company logo on user routes. Geo-advertising After clicking on the ad, detailed information opens with the ability to adjust the route in favor of visiting the target location at the address specified in the ad.
Billboards along the route . Advertising messages in the form of labels are displayed in the Navigator. The advertising campaign manager can specify the region or area in which ads will be displayed to Yandex.Navigator users.
Icon in the search menu . The element is displayed for Yandex.Navigator and Yandex.Maps users in the list of categories. When you click on the ad icon, the objects on the map specified when setting up the ad are displayed. You can immediately plot the best route to them.
How to set up contextual display advertising
Settings for displaying these types of advertising messages are made in the Yandex Direct account. To do this, go to the drop-down menu and select “Media campaign”. Next, click on “Create campaign” and in the window that opens, do the following:
- Write the name of the campaign.
- Specify the start and end dates of frist database the advertising campaign.
- Set up time targeting (specify time periods when and which ads should be shown).
- Set up geographic targeting based on the location of residence of the target audience, including districts if necessary.
- Set your desired impression management strategy.
After setting up the necessary parameters, you can create creative materials that should interest the target audience. For each ad, you can create only 1 banner. The file size should not exceed 150 KB.
To add a pixel code to a previously uploaded banner, you must first create it by going to the Yandex Audience tab. Media-type advertisements are shown by Yandex only by key phrases specified by the advertiser or by the user profile. The socio-demographic characteristics of the target audience are entered into the user profile settings. These include age, gender, education, occupation, and marital status.
Key phrases correspond to the interests of the target audience, as well as the topics of the sites in the YAN that match the topic of the advertising content. Geo-advertising You can select only one type of conditions for each ad group without the possibility of further editing.
After all settings are completed, the advertisement is sent for moderation. After successful approval by the administrator, as well as payment, the advertising content will be displayed according to the specified conditions.
Conclusions
Display advertising can successfully help attract the desired audience according to specific parameters, bring in new customers and increase brand loyalty.