Since inbound marketing is audience-driven, it only makes sense to consider a few key differences between B2B and B2C inbound marketing approaches: Buying motivations B2C consumers are more likely to make purchases based on emotion, which is why B2C marketing primarily focuses on driving emotional triggers.
B2C customers buy
products or services primarily to improve their lives in some way: whether it’s to satisfy them or solve a life problem. On the other hand, in a B2C environment, we buy something to improve the country email list performance of a business or organization. That’s not to say B2B consumers can’t be driven by emotion, but B2B purchases are more likely to be driven by the value a product or service provides.
Therefore
in B2B inbound marketing, we should focus on publishing content that establishes our credibility as thought experts in our niche, and whose products or services provide immediate value to consumers how in the 21st century ? and/or offer actionable solutions. B2Bc content should include things like proven statistics, testimonials/success stories, etc. to further build trust.
Buying Decision Maker
This is one of the most essential differences between B2C and B2B marketing. In a B2C environment, there is usually only one decision maker at the time of purchase, and even if there are multiple decision makers,
In fact, according to Gartner
here are now an average of six to ten stakeholders involved in B2B procurement. These six to ten decision makers may have different roles, interests and priorities, so we have to treat them differently. In inbound marketing, this translates into the need to publish different content for each persona.
In B2B inbound marketing
we may have to create different buyer personas and consider the needs, pain points, and priorities of each persona. Transition Timeline On the surface, doctors email list this is a subtle difference, but the implications can be profound. B2C consumers are more likely to make a quick purchase after consuming content or even seeing an interesting ad.