The operation of Foursquare, in the 2000s, was very simple. Once you downloaded the app on your smartphone and signed up, you simply checked in at a certain place to communicate your location to others.
You could also add a short message to recommend a dish, an unmissable drink or provide useful tips on what to do and/or see in that place.
The playful side of the app made it fun and allowed people to become loyal . In fact, members could receive a different badge based on the number of times they registered at a venue, at an attraction or in a certain city.
How has the Foursquare app changed?
For many years, Foursquare entertained its users, but then – partly out of boredom and partly out of a desire for greater privacy – its use became increasingly sporadic .
Its creators – Dennis Crowley and Naveen business owner database Selvadurai – tried to remedy the decline by modifying its most distinctive functions, namely by eliminating check-in , badges and loyalty rewards. In essence, with the new update of.
Foursquare, on the other hand, has completely transformed itself. It has essentially become an app for recommending places . Yes, just like Tripadvisor, Yelp, and Google Maps.
Yesterday and today: the differences
Foursquare has undergone a major overhaul, both in functionality and design, but is still active today.
Compared to the first release, the user must specify their preferences and tastes on places, food and entertainment to receive relevant the operation could not be completed and personalized suggestions. In essence, the most important new features of Foursquare concern:
- personalized and/or geolocalized searches;
- the ability to write and read reviews from other users;
- the “follow” button to always be updated on the advice of trusted people,
- creating a list of places to visit.
Why is Foursquare a resource for businesses?
The app can be relevant for businesses because they receive free advertising from those who use it. Each user (but also each registered business), for example, can post photos; furthermore, the page can include useful information such as opening hours, details of the services and products offered, as well as information on how to reach the place.
Reviews left by users, just like those bosnia and herzegovina leads on Google, increase brand reputation and are an excellent incentive for sales .
In fact, people increasingly trust what others say. According to the Consumer Review Survey by Bright Local , which analyzed consumer behavior on the web, 75% of respondents regularly read online reviews before purchasing a product, relying on a service, or dining in a restaurant.
Furthermore, registering your business on Foursquare For Business is perfect for companies that do targeted marketing . They can promote their brand by taking advantage of all the analysis tools offered by the platform on user and consumer habits.