How Interactive Content Is Improving Tech Companies Content

The technological development that has been taking place in recent years brings daily innovations to our routine.

Today, the digitalization of processes occurs on all fronts, whether in sales efforts or buying journeys.

With such a demand for technological guatemala phone number data solutions, companies’ current relevance in the sector should not surprise anyone. While this means good opportunities for entrepreneurs, it also represents challenges. After all, it is necessary to overcome the competition to reach the consumer.

But how does one do this? For a long time, Content Marketing has been proving to be one of the main allies of companies that want to reach and delight their buyer persona.

However, success demands more. It is necessary to create an interactive environment.

Want to know how interactive content is improving top 5 benefits of speech recognition software for your business tech companies’ content and leading them to better results? In this text, you will find out:

What type of interactive content is more effective?

Well, the efficiency of your interactive content depends on several factors.

Therefore, before defining which type is most frist database relevant to you, you must consider things such as your strategy, budget, channels you will use, and, above all, your persona’s characteristics.

Based on these factors, you can start thinking about different interactive tools to maximize your audience engagement. Engaging them, as a matter of fact, is not the only function of interactive content.

The strategy’s complexity can also be used to collect data, increase brand reach, find out what phase of the funnel the lead is currently in, enable sales, etc.

To help you make the best possible use of these features, we will list below the main interactive content formats and detail their benefits and ways of application. Check it out!

1. Calculators

In a benchmark study released by Demand Metric, 90% of participating professionals said they consider interactive content an efficient lead education element. Only 65% stated the same about static content.

It’s easy to understand. When interacting with their own experience, the consumer feels part of the buying journey. They feel motivated and are more open to learning new things.

This is largely due to the ludic and attractive nature of the interactive materials.

However, this ability to teach also has a lot to do with the greater ability to present information from an approach focused on data visualization.

In the case of interactive calculators, customers can perform calculations themselves to understand the benefits that a solution can bring to their business. Can you think of a more persuasive approach than this?

2. Quizzes

Quizzes carry with them some of the fun found in games, which refers to the concept of gamification.

However, this type of content does much more than simply capture the consumer’s attention. It is a very strong tool for leads and marketers to learn and evolve.

Just imagine: you sell a digital solution that is considered advanced, so it makes no sense to offer it to people who do not fit the product’s specific buyer persona.

So, you insert an interactive quiz on your website, testing the users’ knowledge.

For visitors, it’s an interesting experience to test themselves and also to find the answer to the questions they miss. For you, it is a golden opportunity to discover how deep the persona’s knowledge is, which can indicate whether or not she is prepared to convert.